If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.
If you are passionate about building brands that lead the market through bold ideas, differentiated offerings, and memorable experiences, this role is for you.
As Sr. Consultant Offerings and Insights, you will be a senior leader within the Marketing organization accountable for translating our brand strategy into new, growth-driving customer experiences, products, and go-to-market platforms. You will combine deep brand-building expertise with consumer insight, design thinking, and test-and-learn rigor to create breakthrough propositions that strengthen brand equity and fuel profitable growth across Personal Lines and other priority businesses.
You will partner closely with Product, Distribution, Digital, Analytics, and CX to identify meaningful customer “jobs to be done”, design and validate new concepts, and scale winning ideas across channels and segments.
- Lead brand-led innovation strategy
- Define the multi-year brand innovation agenda that ladders to enterprise and business-unit strategies.
- Identify growth spaces, customer “jobs”, and emergent trends (e.g., telematics, predict-and-prevent, digital assets) that our brand is uniquely positioned to win.
- Translate brand positioning into clear innovation territories, value propositions, and experience principles.
- Discover and design new propositions
- Partner with Insights and Analytics to uncover deep consumer, agent, and partner insights; synthesize into opportunity platforms and testable hypotheses.
- Lead cross-functional teams through design thinking / innovation sprints to generate, prioritize, and refine concepts (products, services, experiences, communication platforms).
- Ensure all concepts are on-brand, distinctive, and anchored in clear consumer benefits (functional and emotional).
- Test, learn, and scale
- Build and oversee a TLOS (Test, Learn, Optimize, Scale) approach for brand innovation pilots, including success metrics, measurement plans, and learning agendas.
- Design and run in-market experiments (A/B tests, pilots, MVPs) with Marketing, Digital, Product, and Distribution partners.
- Translate learnings into scalable playbooks, business cases, and rollout plans; partner with owners to implement.
- Strengthen brand equity and experience
- Ensure that new offerings and experiences reinforce core brand equity (who we serve, what we stand for, how we show up).
- Collaborate with Protector Offerings Promotion team to develop integrated campaigns and experiences that bring innovations to life across paid, earned, and owned channels.
- Champion brand consistency in visual identity, tone, and experience while encouraging thoughtful experimentation.
- Drive cross-functional partnership and governance
- Co-create roadmaps with Product, Distribution, Claims, and Technology to bring brand innovations from idea to implementation.
- Establish clear governance for innovation funnel management (intake, prioritization, funding, stage gates, and portfolio reporting).
- Regularly present strategies, concepts, and results to senior executives; secure alignment and resources.
- Measure impact and manage portfolio
- Define and track KPIs for innovation initiatives (brand health, NPS/experience metrics, new business, retention, cross-sell, digital engagement, etc.).
- Maintain an integrated innovation portfolio view, balancing near-term impact (optimization, quick wins) with longer-term bets.
- Partner with Finance to build robust business cases and track realized value vs. plan.
This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may also be considered.
Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.
Job Description
Key Responsibilities:
Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.
Typical Skills and Experience:
Education: Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience: Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.
Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:
Overtime Eligibility: Exempt (Not eligible)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits
We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
NOTE TO EMPLOYMENT AGENCIES:
We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.The national salary range for Sr Consultant, Marketing Management : $122,000.00-$214,000.00The expected starting salary range for Sr Consultant, Marketing Management : $122,000.00 - $182,000.00
