Charlotte - North Carolina - United States of America, Dallas - Texas - United States of America, Detroit - Michigan - United States of America, Houston - Texas - United States of America, Salt Lake City - Utah - United States of America, Tuscon - Arizona - United States of America
CBRE is an equal opportunity employer that values diversity.
Job Title: Manager, Marketing & Communications
Job Code: MB0006 ( 103009)
Business Unit: Various
Reports To: Director/Sr. Manager, Communications
Role Type: Temporary (9-Month); Opportunity for Extension or Conversion to Permanent
Job Summary
CBRE’s Global Workplace Solutions organization believes that every place of work can be a competitive advantage for our clients and works with them to make real estate a meaningful contributor to organizational productivity and performance.
One of our fastest growing Enterprise accounts—supporting the world’s largest online retailer—is seeking a temporary Marketing & Communications Manager who is passionate about employee culture to help scale how we engage employees, enable leaders, and position the account for continued growth.
This role serves as a senior communications and marketing partner for a global service line, blending hands-on execution with player-coach leadership. The role is responsible for driving internal and external communications, change and crisis management, thought leadership, talent marketing, and employee engagement—while building scalable, enterprise-level communication systems that can flex with rapid account growth.
The Marketing & Communications Manager will work alongside a team of communication professionals, enhance communication processes and technologies, and ensure programs are impactful, compliant, and aligned to both client and Enterprise objectives. Success in this role requires strong business acumen and analytical capability to translate communication metrics into insights that inform leadership decisions.
The ideal candidate is a self-starter who takes a holistic, systems-thinking approach; thrives in a fast-paced, high-volume, and ambiguous environment; and can quickly synthesize clear, compelling narratives from incomplete or evolving information—while managing multiple priorities under tight deadlines.
Essential Duties And Responsibilities
- Support our comprehensive communication program, including internal communications for employee engagement, talent marketing, people (HR) communications, and language compliance. Lead development of high-impact content across channels (email, video, executive messaging, hubs, thought leadership).
- Own and evolve service-line communications narrative, ensuring alignment across internal, client-facing, and external channels.
- Develop scalable communication frameworks, rhythms, and playbooks that can flex with account growth and global needs.
- Provide strategic counsel to senior leaders on messaging, positioning, crisis response, and change management.
- Provide thought leadership and visionary direction for the team and various account programs.
- Develop client communications, QBR/MBR materials, whitepapers, and case studies that demonstrate value, outcomes, and cost effectiveness.
- Partner on talent marketing and employer brand initiatives to position the account as a destination employer.
- Lead communications strategy for complex change initiatives, ensuring clarity, readiness, and consistent cascade.
- Support crisis communications planning and execution with speed, judgment, and alignment.
- Elevate communication programs through process efficiencies, technological enhancements, and innovation, driving continuous improvement in communication strategies. Drive process improvements that reduce manual effort and increase consistency across recurring communications.
- Ensure global readiness through language compliance, localization, and cultural sensitivity.
- Establish relationships with key stakeholders across our account to understand community needs and identify resource and development opportunities.
- Act as air traffic control for various internal communications, ensuring timely, consistent, and clear messaging across different platforms and channels to avoid information overload and enhance message impact.
- Drive the expansion of digital channels, exploring and implementing new platforms and technologies to enhance communication reach and effectiveness.
- Make data-driven decisions, regularly assessing program effectiveness through metrics and feedback to refine strategies and achieve optimal results. Translate insights into executive-ready recommendations that inform decisions and course-correct strategy.
- Other duties may be assigned.
Supervisory Responsibilities
May provide formal supervision to individual employees within a single functional or operational area. Mentors and coaches team members to further develop competencies. Leads by example and models behaviors that are consistent with the company's values.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 6+ years related communications experience (internal, employee, corporate or similar).
- Exceptional writing and editing skills across audiences and formats.
- Demonstrated experience supporting global audiences and complex, matrixed organizations.
- Proven experience with change management and crisis communications to drive successful outcomes, while minimizing risk.
- Demonstrated understanding of operations and business processes, with the ability to leverage this knowledge to drive effective communication strategies that align with business goals.
- Experience in driving and supporting organizational growth, understanding the impact of communication on employee engagement, retention, and recruitment.
- Strong interpersonal and stakeholder management skills, including comfort advising senior leaders and the ability to build and maintain relationships at all levels of the organization.
- Advanced analytical skills; able to interpret data and translate insights into action.
- Proven track record in developing comprehensive go-to-market and/or communications plans for varied deliverables and audiences.
- Ability to think strategically, innovate, and problem-solve in a dynamic and evolving environment.
- Strong project management and organizational skills and experience balancing competing projects and priorities.
- A customer- and inclusion-obsessed mindset.
Preferred Qualifications
- Business maturity and experience working with senior executives, and the ability to work independently; seeking guidance, coaching, and assistance from both direct leadership and the CVPs as needed.
- Experience building scalable communications systems rather than one-off deliverables.
- Know how to leverage multiple channels to land meaningful communications.
- Strong cross-group collaboration skills and ability to drive coordination across all levels and stakeholders.
- Growth mindset and a pre-disposition to learning culture.
- Ability to manage multiple projects simultaneously and drive strong work-back plans.
- Ability to operate effectively in fast-paced, ambiguous, high-growth environments.
- Strong comfort with communication technology platforms and analytics tools.
- A collaborative and inclusive leadership style, with a focus on developing and empowering team members.
EDUCATION And EXPERIENCE
- Bachelor's degree (BA/BS) from 4-year college or university, preferably in a writing-intensive and/or Humanities discipline such as English, Journalism, Communications, Marketing, etc.
- Minimum of 6 years of relevant experience and/or training.
- Management experience required.
CERTIFICATES and/or LICENSES
None
Communication Skills
- Strong presentation skills, with the ability to communicate effectively verbally and in writing.
- Able to communicate effectively and build relationships with a wide variety of audiences in different functional areas.
- Able to comprehend, analyze, and interpret complex documents/concepts, and distill them into straightforward and concise communications.
- Able to write in a grammatically correct and clear style, and adapt writing style to suit the particular deliverable.
- Able to proofread and edit materials created by others.
FINANCIAL KNOWLEDGE
- Requires intermediate to advanced knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages.
REASONING ABILITY
- Able to think strategically and critically.
- Able to analyze and solve problems and suggest multiple possible solutions.
- Advanced analytical and quantitative skills required.
OTHER SKILLS And/or ABILITIES
- Advanced Microsoft Office Suite skills required. Intermediate to advanced knowledge of SharePoint preferred.
- Intermediate knowledge of Smartsheet preferred.
- Intermediate knowledge of data visualization platforms, PowerBI preferred.
- Able to challenge the status quo and suggest ways to do things differently, more efficiently, or more productively.
SCOPE OF RESPONSIBILITY
Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Errors in judgment may cause mid-term impact to coworkers, supervisor, departments, and/or line of business.
Equal Employment Opportunity: CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.
Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).
CBRE GWS
CBRE Global Workplace Solutions (GWS) works with clients to make real estate a meaningful contributor to organizational productivity and performance. Our account management model is at the heart of our client-centric approach to delivering integrated real estate solutions. Each client is entrusted with a dedicated leader and is supported by regional and global resources, leveraging the industry's most robust platform. CBRE GWS delivers consistent, measurably superior outcomes for our clients at every stage of the lifecycle, and across industries and geographies.
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Service line: GWS Segment
