About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
The Vice President of Marketing for Pravana and Zotos Professional is a strategic leader responsible for shaping long‑term brand vision, accelerating category leadership, and driving measurable growth. This leader oversees the full marketing ecosystem, including brand strategy, creative development, new product innovation, digital acceleration, and go‑to‑market execution. The VP Marketing ensures Pravana and Zotos deliver culturally relevant storytelling, breakthrough campaigns, and differentiated innovation that elevates our position with hair professionals and next‑generation prosumers.
Brand Strategy and Vision
- Refine and advance brand strategy, positioning, and architecture for Pravana and Zotos within the professional and prosumer landscape
- Evolve brand identity, visual guidelines, and messaging frameworks that reinforce brand equity
- Lead annual brand planning, translating business goals into clear marketing strategies
- Serve as brand guardian, ensuring consistency and excellence across all touchpoints
- Develop deep consumer understanding and translate insights into actionable strategies
New Product Development & Innovation Leadership
- Lead end-to-end NPD strategy from opportunity identification to launch execution
- Build a future-focused innovation pipeline across brands, balancing renovation, line extensions, and disruptive new platforms
- Use consumer insights, stylist feedback, trend forecasting, and competitive analysis to guide product concepting
- Oversee claims strategy, product positioning, naming, packaging design direction, and launch readiness
- Ensure new products reinforce brand equities and address emerging professional and prosumer needs
Integrated Marketing Campaigns
- Oversee development of 360° campaigns that bring product launches, hero franchises, and brand equities to life
- Drive creative excellence across visual storytelling, brand voice, and asset creation
- Partner closely with Creative, Digital, and Sales to deliver cohesive storytelling across all touchpoints
- Optimize campaigns for both the stylist journey (in salon, distribution) and the consumer journey (search, social, retail, e commerce) to drive sell through
Marketing Channel Leadership
- Lead all earned, owned, and paid brand channels including social strategy and content development, influencer, artist and ambassador programs, PR and media relations, brand partnerships, and collaborations
