Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
Job Summary:
The person will be a key member of Cat Digital’s Global Marketing & Brand organization, driving the next generation of data-driven marketing at Caterpillar. This role will focus heavily on marketing data insights, analytics, and reporting to support marketing strategies in close partnership with Enterprise Marketing and Cat.com Strategy & Digital Product teams.
The successful candidate will combine advanced data analysis skills with deep business acumen to transform complex Marketing & Digital Behavioral datasets such as GA4/Big Query, Paid Media, Social into actionable insights that improve business decision making, Cat.com strategy & performance. This position requires a technically sound analyst who can learn the business & marketing data flows quickly and tell data stories through compelling visualization & reporting solutions that align with data quality and reporting standards.
What You Will Do:
Partner with Enterprise Marketing and Digital Product teams to translate complex business questions into clear analytical frameworks and scalable data solutions that support cat.com strategy and performance.
Transform large, multi-source datasets (Digital Behavioral, Marketing, Transactional, and Master Data) into actionable insights that uncover user behavior patterns, trends, risks, and growth opportunities.
Lead deep-dive analyses of cat.com data to identify how users engage, convert, and move through digital experiences — and translate findings into compelling narratives that drive business decisions.
Design and deliver executive-ready dashboards and reporting (Tableau or Power BI) that go beyond metrics to tell a cohesive story about performance, user behavior, and optimization opportunities.
Develop and maintain automated data pipelines using SQL, Python, and cloud data platforms (Snowflake preferred) to ensure accurate, scalable, and timely insights.
Support the integration of business unit data into centralized marketing and digital reporting environments to enable a unified view of customer and web performance.
Establish and uphold standards for data quality, metric definitions, and reporting consistency across digital properties.
Collaborate with data engineers and data scientists to incorporate advanced analytics, automation, and AI-driven capabilities that enhance KPIs and decision intelligence.
What You Will Have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Considerations For Top Candidates:
Previous experience with Web & App Analytics
Familiarity with Salesforce CRMi Platform & Objects
Familiarity with Google Cloud Platform Products
Familiarity with Paid Media Platforms
Familiarity with Python Data Analysis and Science Libraries
Business Data Analysis & Visualization: Highly skilled in using SQL, Cloud Data Services (Big Query, GA4, Snowflake), Data Visualization Platforms (Tableau, Power BI, Looker Studio), Python, Office365. Familiarity with Data Science and AI solutions.
Research Analysis: Knowledge of concepts, methodologies and methods of research analysis: ability to locate, interpret and evaluate research findings compiled and documented by others.
Accuracy and Attention to Detail: Understanding the necessity and value of accuracy, ability to complete tasks with high levels of precision. Digital project management skills and familiarity with Agile development and supporting platforms (Azure DevOps, Adobe Workfront).
Effective Communications: Excellent oral and written communication skills. Demonstrated ability to effectively communicate and collaborate with internal and external business partners including senior leaders. Excellent human relations skills to develop a collaborative environment with leadership and key stakeholders.
Business Assessment: Knowledge of activities, tasks, practices and deliverables for assessing and documenting business opportunities; ability to assess the benefits, risks, and success factors of potential applications.
Requirements Analysis: Knowledge of tools, methods, and techniques of requirement analysis.
What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Summary Pay Range:
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
March 4, 2026 - March 9, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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