Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
Adaptive Planning is a strategic and rapidly growing business unit within Workday, helping organizations around the world transform how they plan, model, and make decisions. Our marketing team operates with a builder mindset—combining the scale and reach of Workday with the agility and focus of a standalone business.
Events are one of our most important growth levers. They play a critical role in driving pipeline, accelerating deals, strengthening customer relationships, and building a global community of finance and business leaders. We are building a modern event engine that is highly targeted, deeply integrated with Sales and Customer Success, and focused on delivering measurable business impact.
About the Role
We are seeking a Head of Event Marketing to build, define, and lead Adaptive Planning’s global event strategy and portfolio. This role will oversee the full spectrum of events, including field marketing executive programs, third-party conferences, Adaptive-owned flagship events, customer community engagement, and Adaptive’s presence within Workday’s global event ecosystem.
You will build and lead a small, high-performing global team and establish the foundation for a scalable, high-impact event program. This role requires a balance of strategic leadership and hands-on execution—someone who can operate scrappily and move quickly while maintaining a high bar for quality and experience.
You will partner closely with Sales, Customer Success, Growth Marketing, and Product Marketing to ensure events directly contribute to pipeline creation, deal acceleration, customer retention, and advocacy.
Key responsibilities include:
Defining and owning Adaptive’s global event strategy aligned to business and revenue priorities
Leading field events & executive programs (intimate dinners, hosted hospitality), third-party conferences (trade shows, industry events, partner events), marquee owned events - including our inaugural annual Adaptive conference across 3 continents, and community engagement initiatives (user groups, community forums, roadmap tours)
Shaping Adaptive’s presence within Workday-owned events and advocating for strategic visibility and impact
Building and managing a small global event marketing team
Driving measurable pipeline, revenue influence, and customer engagement through events
Operating efficiently and creatively within budget while maintaining execution excellence
About You
Basic Qualifications
10-12 years of event marketing experience in B2B SaaS, enterprise technology, or a related industry
Proven experience owning and executing global event programs, including field events, executive programs, conferences, and third-party sponsorships
Experience building, managing, and developing high-performing teams
Demonstrated ability to drive pipeline, revenue impact, or measurable business outcomes through events
Strong executive presence and ability to partner effectively with senior Sales, Marketing, and Customer Success leaders
Experience operating in a fast-paced, high-growth, and highly cross-functional environment
Strategic mindset paired with willingness to be hands-on and execution-focused
Other Qualifications
Scrappy, resourceful, and agile, with the ability to deliver high-impact experiences efficiently
Strong operational discipline, attention to detail, and project management capabilities
Experience integrating events into broader go-to-market campaign motions, including account-based marketing, deal acceleration, and customer engagement
Passion for creating thoughtful, differentiated experiences that strengthen brand and relationships
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.NY.New York City
Primary Location Base Pay Range: $166,500 USD - $249,700 USD
Additional US Location(s) Base Pay Range: $140,600 USD - $249,700 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
