Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
NBCU is seeking a person to play a key role in the Content Insights function within the Strategy & Insights department. This person will partner with the Regional Content Insights Manager to serve as in-house consultants to the consumer-focused areas of the business (e.g., Content/Programming and Marketing). Together, they will develop the appropriate tools and reports to provide strategic recommendations for improving audience performance across the region. This role requires extensive use of analytical tools, reports, and analyses.
Ideal applicants will be strategic thinkers and insight producers, with a passion for media research and enthusiasm for media and entertainment across all screens.
Responsibilities
· Works under the direct supervision of the Regional Content Insights Manager and is responsible for completing any other tasks as assigned by the supervisor.
· The Coordinator will collaborate with the consumer-focused teams to define strategies that will improve our audiences across NBCU’s properties.
· Assist the Manager in partnering with the heads of Content, Marketing, and Creative by providing insights-based recommendations, including but not limited to: programming strategies, sizing markets for marketing initiatives, defining and understanding the viewer experience, helping optimize promo-planning campaigns, defining relevant reports and metrics that track app UX and subscriber acquisition and retention on our Universal+ streaming service, as well as tracking platform performance and consumption.
· Keep stakeholders up to date on audience trends that are driving viewership in each market (e.g., Mexico, Brazil, Colombia, Chile, Argentina, Central America) across all screens.
· Learn how programming rights work so that they can apply this knowledge to data analysis and provide cohesive recommendations to improve audiences.
· Identify, develop, update, and maintain reports in partnership with the Engineering team, combining syndicated research data (e.g., Kantar Ibope, Nielsen), first-party data, and dashboard visualizations to meet business needs.
· Analyze the typical audience flow within channels or apps to optimize user experience and content discovery.
· Help develop status presentations for the Board and management team.
· Help determine and track the correct KPIs to grow our performance appropriately.
· Proactively foster an audience- and data-centric mentality among peers by educating them on all things related to media metrics and their best practices, as well as constantly sharing the latest insights.
· Analyze subscriber and user consumption behavior to gain insights into user acquisition/conversion, engagement, preferences, and trends.
· Continuously monitor and evaluate the effectiveness of strategies and initiatives, making data-driven recommendations for optimization.
· Turn external and internal datasets into stories for better product and market understanding company-wide.
· Collaborate with the Sales Insights team to enrich their proposals with data via the many different tools we utilize.
· Collaborate with the rest of the Strategy & Insights team and identify opportunities to create efficiencies among department peers.
Qualifications
Required Qualifications
· Fluency in English and Spanish (both written and verbal), Portuguese is a plus. 2-3 years of relevant experience working with insights
· 2+ years of relevant research/insights experience required, media preferred including TV, cross platform, agency or consumer research (content insights is a plus).
· 1+ years of experience supporting a TV network group preferred
· Advanced knowledge in Microsoft Excel and PowerPoint
· Bachelor’s degree in Business, data analytics, marketing, statistics, economics, management information systems, mathematics, or related field
Desired Qualifications
· Demonstrated strong analytical ability; critical thinker; fast learner.
· Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
· Strong presentation, communication, and writing skills in both English and Spanish.
· Self-starter and proactive thinker with an innate curiosity, bias for action, and desire to push beyond the status quo.
· Ability to identify, distill, and articulate clear and actionable brand stories, insights, and recommendations from a variety of data sources.
· A proven multitasker with the ability to manage numerous projects independently in a fast-paced, deadline-driven environment.
· Strong quantitative and qualitative skills, including analytical abilities as well as math proficiency. Experience leading quantitative and qualitative studies is preferred.
· Deep knowledge of the competitive media landscape across different Latin American markets, preferably Mexico, Brazil, Colombia, Argentina, and Chile.
· Knowledge and understanding of the television industry relevant to broadcast TV, pay TV, digital, streaming, and new media, including research terminology and methodology.
· Proficiency with TV and digital metrics tools and data visualization tools, such as IBOPE Instar Analytics, Comscore, Tableau, and Power BI, is preferred.
· Knowledge of SQL, Python, and/or R is a plus, but not required.
· Experience with social media analytics, Socialbakers/Emplifi, Auditsa, Google Analytics, and Adobe Analytics is preferred.
· Advanced studies in Business or Data Analytics.
· Portuguese is a plus, but not required
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
