About this role:
Wells Fargo is seeking a Paid Search Lead to manage paid media acquisition campaigns.
In this role, you will:
- Lead the development and execution of paid search strategies for deposit products, driving sustainable account growth and performance against acquisition and profitability targets.
- Own end‑to‑end paid search management across platforms including Google Ads, Microsoft Advertising and SA360 leveraging deep platform expertise to optimize structure, bidding, audience strategy, and creative.
- Work closely with Marketing Sciences on developing paid search forecasts and next-best investment opportunities.
- Analyze performance and surface insights through rigorous measurement, translating data into clear, actionable recommendations for internal partners and senior leadership.
- Provide paid search thought leadership by staying ahead of industry trends, platform innovations, and emerging technologies, and proactively applying learnings to the broader marketing roadmap.
- Partner cross‑functionally with Campaign Managers to optimize landing pages and ad messaging, applying A/B testing and conversion rate optimization best practices to improve funnel performance.
- Manage and forecast budgets with discipline, ensuring alignment to financial guidelines while identifying opportunities to efficiently scale high‑performing campaigns.
- Drive continuous optimization and experimentation, testing new approaches to improve efficiency, incrementality, and competitive differentiation.
Required Qualifications:
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
- 5+ years of hands‑on Paid Search experience, either client‑side within a Media Center of Excellence or agency‑side managing paid search programs for a large‑scale retailer or enterprise advertiser.
Job Expectations:
