Career Area:
Technology, Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
Job Summary:
The OnPoint Marketing Operations team is hiring a Content Development Operations Manager, who will bridge strategic planning and content development to implement personalized digital marketing at scale.
This person will be considered a deep subject matter expert in the development and delivery of marketing automation, while also understanding the importance of an integrated web experience and form strategy. This is an individual contributor position who will collaborate closely with business partners, dealer representatives, platform owners, and external vendors.
What You Will Do:
Drive the strategic planning and sequencing of deliverables across multiple digital marketing products, platforms, and data sets to enable a seamless, integrated user experience.
Understand business unit partner marketing strategy and how to incorporate it into enterprise level digital solutions.
Lead change management initiatives and provide clear, strategic communications across technical and non-technical audiences.
Standardize templates and workflows to reduce dealer burden and accelerate onboarding.
Coordinate with creative teams to deliver dealer-approved, brand-compliant content.
Ensure translation and localization for global markets.
Drive consistency among dealer marketing automation journeys.
What You Will Have:
Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Change Control: Knowledge of the processes and procedures by which a change is identified, evaluated, approved, monitored and documented; Ability to manage changes in the production environment and processes effectively
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Qualifications / Considerations for Top Candidates:
Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred
Demonstrated expertise in Adobe content management systems
Strong knowledge of quality assurance, compliance, and governance practices within a digital marketing context
Exceptional communication, collaboration, and stakeholder management skills, with demonstrated ability to drive change and build consensus
Ability to coordinate cross-functional teams and manage multiple projects simultaneously in a fast-paced environment
Strong analytical skills with the ability to interpret data and generate actionable insights
What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Summary Pay Range:
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.Visa Sponsorship is not available for this position.
Posting Dates:
March 24, 2026 - March 29, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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