About this Position As a MarTech Customer Experience Intern, you will play a key role in supporting the deployment and optimization of various Martech projects within marketing, specifically focusing on platforms such as Digital Asset Management (DAM), Product Information Management (PIM), and custom-built marketing platforms. This position is geared towards modernizing and streamlining marketing operations, enhancing digital asset and content management, and improving platform functionality across multiple strategic business units (SBUs) worldwide. Throughout the internship, you will assist with platform deployment, support onboarding processes, issue troubleshooting, administration and contribute to documentation and process standardization. This is an excellent opportunity to gain experience in digital transformation, platform integration, and marketing technologies within an international business setting.
What you´ll do
- Assist in evaluating the current state of DAM, DAM-PIM interface and custom platforms across SBUs, identifying gaps, and gathering insights into existing content management practices and marketing platform needs
- Collaborate with stakeholders to understand their requirements for marketing platforms and assess each SBU's digital maturity level
- Contribute to the setup, configuration and deployment of DAM, DAM-PIM interface and custom marketing platforms, ensuring they are aligned with each SBU’s needs
- Monitor and analyze platform usage and performance, providing recommendations for enhancements and optimizations
- Support in mapping and documenting processes related to digital asset management, product information workflows and platform integrations
- Assist in creating a playbook for platform use and best practices, offering guidance on workflows, features and standard operating procedures
- Assist in onboarding SBUs onto the new platforms, guiding them through the transition and providing resources for seamless adoption
- Collaborate in developing training materials, presentations and resources to facilitate change management and ensure user readiness
