Bring your expertise. Shape the brands consumers love.
We are looking for a proactive and strategic Senior Brand Manager to drive the development of our Henkel Consumer Brands portfolio in Romania. In this role, you will translate global strategies into impactful local initiatives that grow market share, profitability, and brand equity. You will play a central part in delivering innovation excellence and shaping how our brands win in the local market.
What you´ll do
- Lead and coordinate assigned brands or categories, working closely with cross‑functional teams (digital, trade marketing, sales, operations) and with regional stakeholders in Vienna/Düsseldorf.
- Adapt and implement new product launches and relaunches, from business case localization and internal alignment to trade presentations and consumer activation.
- Develop and execute local marketing strategies, building communication and promotional plans that drive brand growth.
- Analyze internal and external data (sales, market share, profitability, competition, shopper behavior) to identify growth opportunities and define corrective actions.
- Monitor competitive activity, pricing, and promotional dynamics to inform strategic decisions.
- Develop annual brand plans, activation calendars, and go-to-market strategies.
- Manage marketing investments and track ROI to ensure effective resource allocation.
- Create regular business performance reports and presentations for senior management.
- Conduct regular market visits to capture shopper and customer insights firsthand.
