The Marketing Applied Sciences (MAS) team is responsible for delivering data-driven solutions to help GM organizations achieve their business goals. The Sr. Engagement Strategist serves as a senior individual contributor and subject matter expert for marketing analytics, helping identify actionable insights across channels and drive ongoing performance optimization efforts. This role is ideal for someone who is hands-on with data, highly collaborative, and skilled at connecting metrics to marketing impact. The Sr. Engagement Strategist also plays a key role in the orchestration of cross-functional initiatives, coordinating with brand, product, and analytics partners to help measure and improve marketing effectiveness across media channels, audiences, websites, etc.
The ideal candidate is highly organized and comfortable with managing complex data and analytics projects. They also bring deep expertise in paid media and digital platforms, a passion for solving business problems with data, and the ability to clearly communicate results and concepts to both technical and non-technical audiences.
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Serve as a strategic partner to brand and performance marketing teams, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision making.
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Lead end-to-end delivery of campaign performance analyses by connecting paid media, website engagement, audience strategy, and business context into a cohesive narrative.
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Use analytics tools (e.g., Databricks, Power BI) to independently explore data, validate findings, and build robust supporting analysis where needed.
Your Skills & Abilities (Required Qualifications)
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Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or related field
What Will Give You a Competitive Edge (Preferred Qualifications)
The salary range for this role is ($106,600 - $163,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
