Solaris Laser is part of Markem-Imaje, a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems. Markem-Imaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes.
The Role
Be part of the Product Marketing team planning future of Laser Printing machines for Coding and Marking, defining the product managing portfolio through the full product lifecycle, as well as manage the portfolio of accessories and spares.
Be the market, customer and application champion closely collaborate with design teams that are exploring new technologies and creating innovative ways to deliver product marking and traceability solutions to our customers.
What you will do:
- Manage front-end product marketing activities, from trends and market segment analysis to Voice of Customer interviews to needs requirements definition and concept development for our Laser Printing machines (Laser) and accessories
- Develop strategic marketing plan to drive Laser product strategy, including market segmentation business case analysis, functional requirements, positioning and pricing strategies and maintain the Laser roadmap demonstrating your plan
- Be an applications subject matter expert for Laser and its accessories products and technologies to identify disruptive technology and business opportunities
- Collaborate with R&D, Advanced Manufacturing, new Product Introduction teams, global Sales, and customers to translate market and customer needs into innovative Laser coding solution sets while articulating meaningful value propositions
- Promote the Laser product line by frequent communication with the Sales force and through generation of useful tools
- Perform Business Development activities in support of present and future customers and underserved markets, including by considering and prioritizing customization requests
What you need to have:
- Minimum of 5+ years of experience in a similar position in a B2B company
- Laser or coding and marking industry experience, a plus
- Bachelor’s degree preferably in Marketing, Business Administration, or a Technical field. MBA is an advantage
- Track record of developing and launching new products as well as supporting existing products
- Ability to think strategically about product and business issues
- Strong business analytical skills
- Ability to work within a multidisciplinary team
- Excellent communication skills at all levels within a global company
What we offer:
- A great job, highly professional environment and friendly work culture
- Growth Opportunities within international organization
- Private Health Care (Medicover)
- Multisport
- Performance based yearly merit increase
- Recruitment Referral bonus
- Company Social Benefits Fund
- Opportunity to join a group life insurance plan
- Smart casual dress code
You’ll only be the right candidate if you are aligned to our values and culture:
- Collaborative entrepreneurial spirit
- Winning through customers
- High ethical standards, openness and trust
- Expectations for results
- Respect and value people
If you believe you match our values and have the experience we’re looking for, then apply! We can’t wait to hear from you.
#LI-Hybrid #LI-JN1 #SWE
Work Arrangement : Hybrid
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
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This position may be located in : EMEA : Poland : Masovia : Kajetany || EMEA : Poland : Masovia : Warsaw
Sub Division: Direct Distribution Poland
Job Requisition ID: 66029
Job Function : Marketing
