Regional Senior Brand Manager

Henkel Corporation • Full-time • Shanghai, Shanghai, China • 6d ago

About this Position

You’ll work in APAC regional marketing team, a super international and diverse team with colleagues from different countries and backgrounds, highly positive and collaborative team culture.
It’s a role with high level of exposure in the organization- you’ll have the chance to work with regional colleagues, global headquarter team, and around 10 local country teams to shape brand strategy and drive innovation.

What you´ll do

NEW PRODUCTS DEVELOPMENT:
- Market intelligence: familiarizes with regional and local trends, shares insights regionally, supports the ideation process.
- Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
- Executes assigned New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation.
- Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
BRAND COMMUNICATION DEVELOPMENT:
- Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc., cascading to markets to ensure execution consistency.
- Constantly communicates with markets and shares best practices.
LAUNCH PLANNING & TRACKING:
- Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase.
- Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity.
BUDGET MANAGEMENT:
- Sets up regional marketing budget for responsible brands and maintains tracking tool.
- Processes marketing spending in accordance with budget and improves ROI.

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