Senior Content Designer, Human Interface Design

General Motors • Full-time • United States • 3w ago

Drive the Future of Automotive Experiences – Join Our Human Interface Design Team!

Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.

What We Do

Understand Drivers & Passengers : We dive deep into user research to uncover real needs and behaviors on the road and beyond.

Design Across Platforms : From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services.

Build Strong Foundations : We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints.

Innovate Interactions : We define how users navigate voice controls, advanced driver-assist features, and connected services.

Champion Safety & Accessibility : Every design is inclusive, distraction-free, and aligned with global safety standards.

Collaborate Across Teams : We work hand-in-hand with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life.

Why Join Us?

Impact at Scale : Your designs will shape the driving and digital experience for millions of users worldwide.

Creative Freedom : Explore bold ideas and push the boundaries of automotive and digital design.

Continuous Growth : Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape.

User-First Culture : Every decision starts with empathy for the driver, passenger, and digital user.

If you're ready to design the future of mobility, we’d love to meet you!

This role is focused on creating excellent content design across platforms and user experiences within the Human Interface Design studio.

The role

Lead content design work for assigned work domain across various platforms, including web, mobile, or in-vehicle.

Support a vision for improved content standards and systems across the practice

Collaborate with designers, Customer Experience and Marketing team members

Design and build with AI tools through a language first approach to interfaces

Design great experiences through clear and concise language

You’re known for being clear:  You can communicate concepts as well as fine detail in one compelling narrative.

You love good writing:  You evaluate and look at the world through the lens of language.

Your Skills & Abilities (Required Qualifications)

Strong written, visual, and verbal communication skills

A clear portfolio of work that showcases your ability to write and evaluate writing.

Self-starter with strong autonomy. You’re comfortable identifying problem areas, tackling them independently, and sharing your findings. You create clarity rather than waiting for it to be provided.

Deep understanding of human interface design best practices.

You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback. You have a strong sense of what needs a name, and what simply needs a clear interface label.

Strong editorial and design sensibility. You love language but believe most software benefits from fewer words.

High comfort level with technical complexity. You pick up new terminology quickly and have experience working with engineers, product managers, and other partners to understand requirements and functionality.

Strong sense of when to push back on requirements and when to work within current system constraints to keep work moving forward.

Skilled in information architecture and taxonomy. You know how to simplify a complex menu structure.

Comfortable presenting to executive leadership. You know how to showcase work effectively and read the room to encourage meaningful feedback.

Kind, collaborative, and easy to work with. You build strong relationships and contribute to a positive team culture.

Proficient in Figma.

Experience following an in-house design system and writing standards.

The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.