Are you passionate about social media storytelling with a strong focus on performance, relevance and ROI? This may be the role for you! As an integral part of the Digital Integration team within Disney Experiences, the Manager, Digital Integration serves as a strategic and executional leader responsible for managing core social platforms and guiding a team of social media strategists. In this role you will play a key role in shaping the storytelling and content strategy on @DisneyParks social channels including platform management and cross-functional partnership, supporting enterprise priorities through thoughtful planning, publishing, optimization, and reporting.
The Manager, Digital Integration reports to the Senior Manager.
Responsibilities
- Oversee day-to-day strategy and execution for @DisneyParks social media platforms, including but not limited to Facebook, Instagram, TikTok, X, Threads and YouTube.
- Translate business goals, campaigns, and editorial priorities into social-forward content that drives fan engagement, relevancy, and expands into new and emerging audiences.
- Partner closely with key stakeholders within Disney Experiences including Public Relations, Public Affairs, and Marketing teams to ensure social content reflects broader segment priorities, ingratiated communication plans, and maintains brand consistency.
- Guide content optimization for each platform, including copywriting support, tone-of-voice alignment, and SEO best practices.
- Partner with Synergy, Franchise, and Marketing teams to plan and execute social media amplification strategies that extend the reach and impact of key campaigns, initiatives, and stories.
- Proactively share platform best practices, cultural trends, audience sentiment and performance insights keeping teams informed of the evolving digital landscape and opportunistic content.
- Build, maintain, and evolve regular performance reporting frameworks, dashboards, and presentations that clearly translate data into actionable insights, recommendations that influence content strategies to partners and executive leadership.
- Support a dynamic team as they manage day-to-day publishing, community engagement, reporting, and project execution.
- Foster a collaborative, optimistic, and accountability-driven team environment.
- Provide after-hours or weekend support when needed for priority events, campaigns, publishing moments.
Basic Qualifications
- 6+ years professional experience in social media, digital marketing, or content strategy
- Demonstrated experience managing social media platforms in a fast-paced, high-visibility environment
- Prior people management or team lead experience
- Strong writing, communication, and presentation skills
- Experience using social analytics and publishing tools (e.g., Sprinklr) to measure performance, extract insights, and inform strategic decision-making
- Strong organizational skills with exceptional attention to detail
- Knowledgeable about current social media trends and best practices, with a focus on performance and ROI
Preferred Qualifications
- Strategic thinker with a passion for storytelling, culture, and audience engagement
- Proactive self-starter with the ability to manage multiple projects and priorities simultaneously
- Collaborative partner comfortable working in a fast-paced environment
- Optimistic, service-oriented mindset with a strong sense of ownership
- Appreciation for and understanding of Disney brands and the Disney Experiences portfolio
- Comfortable working outside of standard business hours as needed to support publishing and priority moments
Education
- Bachelor’s degree in Communications, Journalism, Public Relations, or related field, or equivalent professional experience
Additional Information
- This is an onsite role based in Glendale, California.
- Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about your benefits and perks at https://jobs.disneycareers/com/benefits
- #DisneyCommsCareers #corp_media #twdc_media
The hiring range for this position in California is $115,500.00 to $154,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
