At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Bogotá, Distrito Capital, Colombia
Job Description:
About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
Senior Product Manager LAN (Colombia, Peru & Ecuador)
About the Role
The Senior Product Manager LAN will be responsible for developing, planning, and executing the strategic and tactical brand plan within the assigned therapeutic area across Colombia, Peru, and Ecuador.
This role requires a deep understanding of healthcare system dynamics and stakeholder needs, enabling the identification of demand generation opportunities and sustainable brand growth.
The position requires strong analytical and strategic thinking, cross-functional collaboration, and leadership through influence, as it does not include direct people management responsibilities.
Please note that there is a leading candidate identified for this role who will be considered. However, all applicants will be objectively assessed, ensuring a fair, and transparent selection process.
Key Responsibilities
Lead the brand strategy and positioning, aligned with business objectives and product life cycle.
Define and execute the brand’s strategic and tactical plans in collaboration with the Core Value Team (CVT).
Execute, monitor, and optimize brand plan initiatives, ensuring effectiveness and efficient budget management.
Develop and manage the sales forecast, incorporating market and demand variables.
Own and manage the brand budget responsibly.
Build and strengthen relationships with healthcare professionals (HCPs), Key Opinion Leaders (KOLs), and scientific associations.
Plan and execute scientific events and medical education activities.
Lead the development of promotional and educational materials for healthcare professionals.
Integrate digital strategies to enhance engagement with internal and external stakeholders.
Partner cross-functionally with Commercial, Medical Affairs, and Access teams to maximize brand impact.
Qualifications
Education: Bachelor’s degree (Business, Marketing, Life Sciences, or related field).
Experience: 3–5 years in marketing, or related roles.
Required: Experience in high specialty markets within the pharmaceutical or medical devices industry.
Proven experience in marketing plan development, product launches, market analysis, and budget management. (Preferred)
Strong understanding of healthcare systems and stakeholder management.
Experience working closely with commercial teams and healthcare professionals.
English required.
Competencies
Strategic and innovative thinking
Strong analytical capabilities
Leadership through influence (no direct reports)
Results orientation and accountability
Planning and execution excellence
Team collaboration
Stakeholder engagement and relationship-building
Required Skills:
Preferred Skills:
