Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
At Workday, we build our business upon the success of our customers. We put customers at the heart of everything we do, including the way that we sell and market our technology. Our goal is to have the voice of our customers at the center of our communications and our sales engagements. We believe it is their passion, enthusiasm and success that will best inspire other customers and prospects to embrace the innovative applications that Workday brings to market.
About the Role
As a Customer Reference Manager for the APAC and Japan (AP&J) region, you will play a critical role and will be responsible in partnering with our sales organization to ensure that Workday’s happy customers are used throughout the sales cycle, helping to accelerate each deal. You will manage the customer reference program, develop advocacy initiatives, and foster strong relationships with key customers.
Key Responsibilities:
Manage Customer Reference Programs:
Identify and recruit suitable customers for reference programs, ensuring they align with Workday's strategic goals.
Develop and execute reference program plans, including customer interviews, case studies, testimonials, and speaking opportunities.
Coordinate with internal teams (marketing, sales, product) to ensure alignment and effective execution of reference programs.
Develop and Execute Advocacy Initiatives:
Create and implement advocacy programs
Foster a community of advocates by providing them with resources, training, and support.
Measure and track the impact of advocacy programs on customer satisfaction, loyalty, and revenue.
Build and Maintain Customer Relationships:
Develop strong relationships with key customers in the AP&J region.
Proactively identify and address customer needs and concerns.
Serve as a point of contact for customer inquiries and requests.
Provide Strategic Insights:
Analyze customer feedback and insights to inform product development and marketing strategies.
Identify opportunities for cross-selling and upselling based on customer needs.
Contribute to the development of customer success best practices
Sales Enablement & Support:
Provide enablement and support on how sales team can fully maximize the use of customer references in their opportunities
Partner with the Sales Enablement team to better equip new sales executives in using customer references in their opportunities.
About You
Basic Qualifications:
3+ years of experience in customer success, marketing, or a similar role within the HCM or ERP industry.
Bachelor's degree in marketing, business administration, or a related field.
Good understanding of customer advocacy principles and best practices.
Excellent communication and interpersonal skills.
Ability to build strong relationships with customers and internal stakeholders.
Proven experience in managing projects and coordinating cross-functional teams.
Strong analytical and problem-solving skills.
Fluency in English and at least one Asian language.
Other Qualifications:
Experience with CRM systems (e.g., Salesforce) and project management tools.
Knowledge of Workday products and the ERP landscape.
Experience in managing customer reference programs.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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