Overview
Who we are
Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.
To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.
Who we’re looking for
The role sits at the center of Toyota Motor North America’s Product planning team, specifically the Cross Carline (CCL) Advanced Technology Strategy team. The role will have a strong focus on software-defined vehicles and AI in the cockpit. You will turn customer insights, market trends, and technical realities into clear business cases and actionable product requirements influencing mid term product direction and building out to long term. By connecting research, engineering, and business teams, you will help shape which technologies Toyota prioritizes and why. This role directly influences the future value, competitiveness, and customer experience of Toyota’s next-generation vehicles.
What you’ll be doing
Develop business cases and product requirements for advanced vehicle technologies, with emphasis on software-defined vehicles and cockpit AI.
Translate consumer insights, survey results, and research findings into clear recommendations that inform product planning decisions.
Lead project management efforts for cockpit AI initiatives, using research, market data, and development knowledge to help prioritize direction.
Partner with Toyota affiliated research entities, connected experience division, and business unit teams to align technology requests with feasibility, timing, and strategic goals[EF1] .
Assess current electrical platform limitations and opportunities to refine technology requests and track progress against development goals.
Analyze market value, competitive risk, and customer benefit to build strong investment cases for new software-enabled capabilities.
Communicate findings and recommendations through concise reports, presentations, and stakeholder updates that support decision-making.
Monitor industry trends and emerging technologies to identify opportunities that can strengthen Toyota’s product strategy.
Attend conferences and trade shows to detect and report OEM/supplier/industry future direction
What you bring
Bachelor’s degree in Engineering, Business, Marketing, Human Factors, Data Analytics, or a related field.
Experience in product planning, technology strategy, market research, or a similarly analytical role.
Demonstrated ability to build business cases and convert data into actionable recommendations.
Experience working cross-functionally with engineering, product planning, and business stakeholders.
Strong analytical skills with the ability to synthesize consumer insights, survey data, and market research.
Proficiency in creating clear presentations, reports, and executive-ready summaries.
Working knowledge of automotive technology planning, software-defined vehicles, connected services, or cockpit innovation.
Added bonus if you have
Experience leading research programs, innovation initiatives, or technology roadmap projects.
Familiarity with automotive electrical/electronic platforms and vehicle development processes.
Exposure to AI-enabled in-cabin experiences, connected vehicle technologies, or software-centric product strategy.
Experience evaluating competitive landscape, customer value, and technology investment tradeoffs.
Advanced degree such as an MBA or similar graduate degree.
Experience with research, benchmarking, or planning tools such as mTAB, JATO, Vehicle Planner+, PIN, or similar platforms.
Background in the automotive industry, especially product planning or technology strategy.
Experience preparing executive recommendations tied to business impact, pricing, or value creation.
What we'll bring
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights
include:
A work environment built on teamwork, flexibility, and respect
Professional growth and development programs to help advance your career, as well as tuition reimbursement
Team Member Vehicle Purchase Discount
Toyota Team Member Lease Vehicle Program (if applicable)
Comprehensive health care and wellness plans for your entire family
Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
Paid holidays and paid time off
Referral services related to prenatal services, adoption, childcare, schools and more
Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
Belonging at Toyota
Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong.
Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
Have a question, need assistance with your application or do you require any special accommodations? Please send an email to talent.acquisition@toyota.com.
