Career Area:
Sales
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
We are looking for a Regional Product Application Specialist (Motor-Grader Products) to join our Product, Services & Technology team working within one of the Constructions Industries newly formed divisions, Customer Solutions Growth Regions.
At Caterpillar, we’re committed to our customers, who build a better, more sustainable world with our products, services and solutions. We understand and show the value of why they should choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth. Through it all, we are one team– creating and delivering world-class products, services and solutions superior to the competition. Learn more about the Caterpillar Experience.
About Customer Solutions Growth Regions Division
This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing.
The division is regionally focused on Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM) and organized into three functional areas: Customer Facing, Customer Solutions and Business Enablers.
This role is part of the Customer Solutions team focused on designing and delivering solutions in the areas of product, services and technology. The role will:
Role Definition:
The Regional Product Application Specialist (Motor-Grader Products) in Africa and Middle East territories drives value selling through product and application expertise, aligned with regional go-to-market initiatives, and sales execution as a subject matter expert of assigned portfolio of products and services.
What You Will Do (Responsibilities):
Providing product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to customers, company and dealers' sales personnel.
Conduct product performance studies, assess customer job sites efficiency, collecting product and customer requirements in order to capitalize opportunities for incremental sales to create business case for product improvement process and new product introduction program.
Monetizing the customer value, through VST (Value Selling Tool) templates that combine the performance, efficiency and technology benefits under the customer perspective.
Manages the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.
Collaborating with other internal teams to get alignment on timelines, understanding marketing goals, and developing the marketing technology product roadmap.
Overseeing Percent of Industry Sales (PINS) trends, industry outlook, demand fluctuation and basic customer requirements.
What You Have (Basic Skills Required):
Customer Focus:
Products and Services:
Decision Making and Critical Thinking:
Effective Communications:
Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Negotiating:
Relationship Management:
Technical Excellence:
Value Selling:
What Will Put You Ahead (Preferred Skills):
Experience working with Motor-Graders or closely related Construction Industries equipment (e.g. earthmoving machinery, road building equipment for CAT, SEM or other brands).
Background in dealer-facing roles, supporting sales enablement, product application, and customer engagement across diverse markets.
Exposure to Africa and/or Middle East markets, with understanding of varying customer needs, infrastructure maturity, and operating conditions.
Experience combining technical product knowledge with commercial insight, contributing to value selling and differentiated customer solutions.
Additional Information:
This role requires up to 60% - 70% of business travel time.
On-site 5 days per week in the Kempton Park office
Relocation and visa sponsorship will not be supported
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment.
This position requires working onsite five days a week.Visa Sponsorship is not available for this position.
Posting Dates:
June 9, 2026 - June 16, 2026
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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