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Assistant PR Manager

Henkel Corporation • Regular - Full Time • Shanghai, Shanghai, CHN • 5h ago

What you´ll do

Integrated Communications Planning & Project Management:
• Support in developing and implementing annual integrated communication strategies across brand, corporate and crisis management.
• Manage communication projects end-to-end and coordinate with cross-functional teams and external partners.
• Support PR budget planning, agency management and resource allocation.
Media Relations & Brand Communications:
• Develop and maintain strong relationships with key fashion, beauty, lifestyle, business and industry media.
• Support communication planning and execution for major brand campaigns, product launches and business initiatives.
• Identify media opportunities and proactively drive earned media exposure through interviews, features, awards and partnership opportunities.
• Monitor industry trends and provide communication recommendations to support business objectives.
Corporate Communications:
• Support profiling opportunities for senior management through media interviews, industry forums, conferences and speaking engagements.
• Develop executive communication materials including speeches, presentations, key messages, interview briefs and Q&A documents.
• Support thought leadership content development and external stakeholder communications.
• Monitor industry and competitors and provide communication insights when relevant.
Crisis Management:
• Support crisis and reputation management initiatives across HCB.
• Assist in issue monitoring, risk assessment and crisis communication preparation.
• Coordinate communication materials and stakeholder alignment during issue management processes.
Celebrity & External Partnership Management:
• Support celebrity endorsement and relevant communication projects when required.
• Coordinate talent-related activities including content production, media opportunities, events and campaign execution.
• Manage external partners and agencies to ensure smooth project delivery.
Events & Strategic Projects:
• Lead or support communication planning and execution for media events, stakeholder engagement activities, industry summits and key business projects.
• Provide communication consultation and content support across business functions when required.
Team Operations:
• Support team daily operations, including vendor management, POR/PO process and budget administration.
• Undertake additional projects assigned by line manager.