About this Position
This role
will execute and optimize digital campaigns across APAC, with main focuses on
campaign execution, analytics, SEO/SEM/GEO implementation, and marketing
automation, to ensure scalable and high-performing demand generation programs.
What you´ll do
Campaign Execution & Optimization
- Plan, execute, and optimize paid search campaigns across platforms such as Google (primary), Naver, and Yahoo etc..
- Generate and utilize the content for campaign foundations e.g. articles, landing pages etc.
- Perform keyword research, bidding strategies, and A/B testing of ads
- Continuously optimize campaigns to improve CTR, CPL, lead generation and conversion rates
- Use platforms like Marketo for lead nurturing campaigns
SEO, SEM & GEO Execution
- Implement on-page and technical SEO improvements
- Optimize website structure and content to enhance search visibility and performance
- Support GEO initiatives, ensuring content is optimized for AI-driven search platforms
- Collaborate on content updates to improve organic rankings
Social Media & Digital Channels Management
- Execute paid social campaigns (e.g., LinkedIn) for lead generation and retargeting
- Generate and maintain the content for various digital channel publications
- Support multi-channel campaigns across digital platforms
Data Analytics & Reporting
- Ensure accurate data quality and flow across platforms
- Manage and maintain analytics tools such as Google Analytics and Adobe Analytics
- Ensure accurate conversion tracking, tagging (UTMs), and reporting frameworks
- Develop dashboards and provide regular performance reports and insights
- Identify optimization opportunities based on data analysis
