About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- The Senior Manager, Digital Media & Ecommerce will be a key member of our Consumer Engagement team,
responsible for integrating consumer and shopper insights into actionable
insights, guiding the development of full funnel marketing tactics in
partnership with other stakeholders and development of our ecommerce
business
Media
Activation
- Guide the
Marketing Manager on strategy development for Retail and National Media
- Facilitate and
advocate for evolution of media processes, tracking and tools
- Support success
of retail media activities by leading alignment with customer account team
and customers on recommended the media investment, proactively challenging
performance and pushing for strategy optimization
Ecommerce
Management
- Work in tandem
with the ecommerce Key Account managers to develop overall growth
goals and consumer centric ecommerce strategies, including collaboration
ecommerce product recommendations,
- 1P/3P strategy development and seller
enforcement strategies
- Remain current
on industry news, technologies, trends and opportunities, piloting and
implementing new technologies for eCommerce
- Support account
line reviews, QBRs, and Joint Business Planning sessions
Consumer
Insights
- Lead
integration of consumer and shopper insights into marketing strategy
across brand activation, channel marketing, and innovation
- Consumer
Journey: Annual mapping of the consumer journey with prioritized
touchpoints to feed into brand activation planning
- Shopper:
Distill shopper insights into actionable insights for marketing working
closely with category management team
- Team
Innovation: lead incorporation of consumer insights to fuel innovation
pipeline, product development and product evolution.
Technology and
Tools
- Oversee the marketing Tech Stack,
working with the platform owners to develop recommendations and evolution
of tool in our portfolio annually.
- Lead
investigation (with a team) into AI opportunities across Marketing
functions, creating a recommendation for evaluation/integration
- Drive end user understanding, touchpoint
optimization, infusion of insights, digital innovation to drive organizational
results
