About this Position
At
Henkel, you’ll be part of an organization that’s shaping the future through
innovation, sustainability and collaboration. With our trusted brands like
Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge
technologies, you’ll have countless opportunities to explore new paths and
grow.
This
position is with our Consumer Brands business unit – where we empower our
employees to bring the best Laundry & Home Care and Hair products to people
around the world.
Dare to learn new skills, advance in your career and
make an impact at Henkel. What you´ll do
- The
Senior Manager, Social Channel & Creator Marketing is the driving
force behind the brand’s (SexyHair, DevaCurl, STMNT, and MyDentity) social
entertainment strategies on TikTok
- Develop
and execute TikTok-first content strategies across brands – building an
always-on entertainment engine that fuels advocacy, brand fame, and
traffic to our digital commerce ecosystem
- Collaborate
closely with the Director, Creative, Brand, and Digital Commerce teams, ensuring
optimal strategy and growth of TikTok and TikTok Shop for maximum reach
and ROI
- Maintain deep
understanding of platform algorithms, content formats, and best practices
to stay ahead of emerging trends
- Ensure TikTok
plays a distinct yet integrated role within the MSDS social ecosystem
(alongside Meta and YouTube)
- Identify,
onboard, and manage TikTok creators across micro, nano, and professional
tiers to deliver high-quality, authentic content
- Build and
maintain relationships with top creators and platform reps, ensuring MSDS
remains an early adopter and innovation partner
- Oversee the
creation of short-form video content — trend-based, educational, and
entertainment-led
- Develop a
content calendar balancing campaign moments with always-on storytelling
and trend participation
- Track and
analyze performance metrics including reach, engagement, content
efficiency, and conversion
- Lead regular
platform reviews with internal and external partners
- Manage and
mentor Social Content Managers per brand
- Foster a
high-energy, experimentation-driven team culture that thrives on
creativity and accountability
- Partner
cross-functionally with Meta and YouTube counterparts to share insights
and align multi-platform strategies
