About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Senior Lead Qualification Specialist Position Overview:
The Senior Lead Qualification Specialist is responsible for assessing and qualifying inbound and outbound leads to ensure they meet specific criteria before being passed to the sales team.
- This role involves engaging with prospects via multiple channels, building relationships, and collaborating with marketing and sales teams to optimize lead qualification processes, messaging, and outreach strategies. Additionally, the specialist tracks and analyzes lead activity using CRM tools, implements A/B testing to refine tactics, and integrates AI and automation technologies to enhance workflow efficiency.
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Key Responsibilities:
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Assess and qualify inbound and outbound leads to meet specific criteria before passing them to sales.
- Engage with potential leads via email, phone, or social media to gather information and qualify interest.
- Build relationships with prospects by understanding their challenges and offering relevant solutions.
- Collaborate with sales teams to target accounts and use personalized outreach tactics.
- Align with marketing to refine lead qualification, messaging, and the lead handoff process to sales.
- Use CRM and pre-sales tools to track, score, and analyze lead activity, providing insights to sales and marketing teams.
- Integrate AI and automation technologies into the pre-qualification workflow to optimize processes.
- Support Level 1 Inquiry Mgt and Level 2 Technical Information Services teams with case management when needed
