This position supports the development and execution of brand and experience strategies that advance, protect, and strengthen the BCBS Brand across the System and in partnership with Plans. Working primarily in Brand Strategy with a secondary contribution to Customer Experience, it translates research and consumer insights into strategic direction, develops brand and creative briefs, and synthesizes inputs into clear recommendations that inform brand decisions. It plays an active role in the System's brand and marketing leadership forums and contributes to customer experience programming where brand, marketing, and experience intersect.
- Provides strategic brand and marketing direction to the customer experience program of work, including the CXLC, ensuring alignment where brand, marketing, and experience converge across both Association and Plan engagement.
- Leads defined workstreams within the System brand strategy, in partnership with the Director of Brand Strategy, translating consumer insights and research into direction that activates the brand and delivers on the brand promise.
- Synthesizes research, consumer insights, and Plan inputs into clear strategic recommendations that inform brand decisions and prepare initiatives for leadership review, using AI-enabled tools to sharpen and accelerate the analysis. Develops strong brand and creative briefs that translate insights into brand and creative direction for internal teams and agency partners.
- Drives initiatives within the Brand Collaborative in partnership with Plans and cross-functional teams.
- Develops content and strategic recommendations for the Marketing Executive Council and advisory group, driving follow-through that aligns brand and marketing priorities across the System.
The posting range for this position is:
104,195.33 - 140,908.37
Qualifications:
Education
- Required BS or equivalent work experience
Experience
- Required 5+ Years Experience in brand strategy or marketing
Knowledge Skills and Abilities
- Effective interpersonal skills including positivity, professionalism, persuasiveness, and courtesy with and a service-oriented mindset
- Ability to communicate effectively with all levels of staff, including leadership
- Excellent oral, written and presentation skills/communications
- Solid time management and prioritization skills
- Curious learner and passion for bringing people together for purpose.
- Demonstrated analytical and problem-solving skills and ability to make connections.
- Excellent communicator and connector with the ability to listen deeply to understand and distill information to identify gaps and opportunities.
Certifications & Licenses
- Preferred: Professional, Academy for Health Care Management (PAHM) - AHIP
- Extra Posting Information:
Experience translating insights into strategy and innovation priorities for a brand. Experience conducting competitor reviews and analysis.
Event coordination, logistics and execution experience for small to mid-size meetings, workshops or events. Experience or understanding of customer relationship management tools (e.g. SalesForce, Hubspot, etc.)
Experience building a consensus to gain alignment across multiple stakeholdersExperience working in a highly-regulated industryWorkshop design Familiarity of Human-Centered Design (HCD)/Design Thinking methods and tools.
#LI-Hybrid
The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range andthis hiringrange may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonusincentivepay.
We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
