About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Total Category Management
- Lead the development and execution of comprehensive category strategies that drive sustainable category growth.
- Serve as the category expert by identifying opportunities through shopper, consumer, customer, syndicated, and retailer data.
- Conduct category assessments and develop recommendations across assortment, pricing, promotion, shelving, merchandising, innovation, and space optimization.
- Deliver fact-based category reviews, business reviews, and strategic recommendations to internal and external stakeholders.
- Monitor category performance, competitive activity, and emerging trends to proactively identify risks and growth opportunities.
- Analytics & Insights
- Analyze retailer, syndicated, shopper, and consumer data to identify actionable business opportunities.
- Develop compelling, insight-driven selling stories and executive presentations.
- Measure category performance and provide recommendations that improve sales, share, profitability, and shopper satisfaction.
- Build dashboards and performance scorecards to monitor key category and business metrics.
- Digital Shelf & Digital Analysis
- Lead digital shelf optimization, including content quality, assortment, search visibility, ratings and reviews, product availability, and online conversion.
- Analyze digital commerce performance, including traffic, conversion, search performance, content effectiveness, digital share, and omnichannel trends.
- Identify opportunities to improve online category performance through data-driven recommendations and digital activation strategies.
- Partner with Digital Commerce and Marketing teams to optimize the online shopper experience and accelerate digital growth.
- Innovation & Commercialization
- Assess category opportunities for innovation, line extensions, and new product launches.
- Develop customer sell-in strategies supported by category insights and financial analysis.
- Measure post-launch performance and recommend optimization opportunities.
- Cross-Functional Leadership
- Partner with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Supply Chain, Finance, and Digital Commerce to deliver integrated business plans.
- Support annual planning, forecasting, customer planning, and strategic initiatives.
- Influence key stakeholders through data-driven recommendations and collaborative leadership.
