About Us
Within the sweeping panorama of the north Georgia foothills, Chateau Elan began with the planting of the vineyards in 1981. From these lush vines has grown a 3,500 acre conference and leisure destination. We welcome your interest in applying for a position with Chateau Élan Winery & Resort. For many years, we have served our guests with the highest level of products and service in luxury resorts. We owe our growth and success to our associates who have served our guests with dedication and pride. The key to our continued growth is found in satisfying and exceeding our guests’ expectations. We look for people with personality, energy, enthusiasm, excellent grooming and commitment. We nurture and train our associates throughout their tenure here. They, in turn, provide the highest level of guest service making Chateau Élan the special place it is today. Perks include but are not limited to discount hotel stays, discount spa services, discount golf, discount food and beverage, discount retail as well as access to the YouDecide® discount program. YouDecide® offerings include negotiated pricing arrangements for vacation destinations, hotels, vacation planning, rental cars, movie tickets/rentals, consumer electronics, consumer goods and services, personal services and even discounts on cell phones and plans. Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply.
Overview
This role will develop and execute the social media marketing strategies for Chateau Elan Winery & Resort. Reporting to the Director of Marketing, you will be responsible for shaping the brand’s digital presence, setting the overarching channel goals, and the performance of all campaigns. You must have direct-to-consumer experience and have created campaigns with a social/influencer first approach. You must be adept at crafting compelling content plans, social activations, and generating the creative to support your vision.
Responsibilities
- Develop compelling social media campaigns and content that support brand marketing initiatives, new activation launches, and outlet support.
- Be able to be creative with content creation to produce educating and engaging static and video content in alignment with brand strategy, image, and tone.
- Experience in social media, content development and management, and be able to work with stakeholders to bring the campaigns and creative to life. This will entail providing ongoing feedback and prioritization as well as time management skills.
- Partner with the influencer relations and PR teams to create holistic campaigns that will increase brand and outlet visibility and awareness for promotions, campaigns, events, activations, and ad hoc requests.
- Maintain ownership of all KPIs such as reach, impressions, views, engagement rate, etc., that will ultimately drive sales (ticket sales, promotional sales, general sales, etc.)
- Analyze and interpret campaign and content performance to inform optimizations and share those learnings/insights with the executive, marketing, and cross-functional teams.
- Research competitive and social media trends and inform broader marketing team regarding potential opportunities.
- Own the photography shoot request funnel from the time of request to payment, including timely guest/customer communications, notification of onsite teams and stakeholders, etcetera.
- Support the Director of Marketing with both commercial and promotional photo shoots for/at the property (i.e. – TV, film, magazines, influencers, etc.), including pre/post-event communications with both the client(s) and onsite teams, as necessary.
- Working alongside the Director of Marketing, be the creative driver for assigned graphic design projects, including collateral/menu/promotional updates, redesigns, updates, etc., including assisting with print production as needed.
- As needed, assist with general administrative tasks for the marketing team.
- Most importantly, be creative and humble, with an eagerness to learn new marketing skills for future marketing career success!
Qualifications
Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.
Work today, get paid today! We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them.
HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
