Work Arrangement:
This role is categorized as onsite. This means the successful candidates is expected to report to the Tech Center in Warren, MI on a full-time basis
The Role
The General Motors Creative Design organization is accepting applications from curious, passionate, and collaborative designers. We are looking for highly motivated, determined problem-solvers with a rigorous attention to detail for our two Creative Designer roles in Brand and Brand Strategy . Be a partner and help influence the future direction for brand tonality, visual communication and strategy for the Global Chevy brand.
The General Motors Design organization is transforming the future of transportation and mobility solutions. This is an incredible opportunity to be part of a team that is impacting the future of young people, as well as building the diverse talent pipeline for GM Design!
The Creative Designer – Brand and Brand Strategy will support the Design Manager – Vehicle Brand Essence working across GM Design, GM Marketing, GM Communications, UX, and support dialog with creative agency activities.
This role requires the submission of a portfolio. Please see instructions below.
What You'll Do:
- Report to the Executive Directors of Global Chevy, to propose, elevate and execute a creative and consistent branded visual expression and experience, for all non-vehicle product consumer touch points (full sensory touchpoints)
- Support creative collaboration and curation to develop the brand - brand image, Brand Visual communication, brand tonality and experience.
- This highly creative and independent thinker is driven by a passion for brand and the possibilities of ‘what can be’. A powerful storyteller, they provide support for engaging key partners internally (marketing, communications, UX marketplace) and partners externally (agency) to realize an artful and authentic expression for the brand holistically.
- Every consumer touchpoint is an opportunity for a positive customer experience with an aesthetic that reinforces the brand with consistency. From 3D displays to 2D print and digital, to point of sale merchandise and product, events, sponsorships and advertising for example. The look and expression of each touchpoint is designed with intention and visual integrity.
- Th is role is responsible for supporting collaboration and unity for the success of the brand by guiding the aesthetic direction in a cluttered landscape of visual noise and experiences. They see clearly the road ahead engaging, navigating and planning creative strategies to set the tone and reinforce the brand.
- They make sense of ambiguity and execute with agility.
- Creatively articulates the brand and future state
- Has line of sight for consistency in execution for all brand touch points
- Understands consumer insights, trends in all things brand, retail, media, event and experience
- Brings partners together to collaborate and foster a vision, tonality and strategy for the brand
- Supports development and communication of brand and tracks execution
- Creates viz-comm and strategy tools for the brand eg look book
- Plans opportunity and strategy for events, communication, sponsorship including below and above the line advertising
- Suggests key brand co collaborators, partners and sponsorships
- Supports link between design, marketing, communications, UX marketplace including agencies
- Works with design internal groups including Industrial Design, GCV, Branded Advance Managers, UX
- Prepare and coordinate brand shows as required
- Prepare and coordinate Executive Director/VP brand focused meetings, set agendas to ensure high impact topics, follow on action item
- Create material to support reviews and ideas
- Flexibility with changing work hours as required
- Domestic and International Travel as needed (5-10%)