About this Position
At Henkel, you’ll be part of an organization that’s shaping the
future through innovation, sustainability and collaboration. With our trusted
brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our
cutting-edge technologies, you’ll have countless opportunities to explore new
paths and grow.
This position is with our Consumer Brands business unit – where we
empower our employees to bring the best Laundry & Home Care and Hair
products to people around the world.
Dare to learn new skills, advance in
your career and make an impact at Henkel. Position Summary
The CRM Specialist is responsible for executing PRAVANA and Zotos Professional's email, social forums, and customer retention programs. Acting as the voice of the brand, this role develops engaging communications, including direct responses, that strengthen relationships with professional stylists and end consumers, support customer acquisition and retention, and drive engagement across the CRM ecosystem. The ideal candidate combines strong communication and organizational skills with a deep understanding of the professional and consumer beauty industry and the needs of both salon professionals and at-home colorists.
What You'll Do
- Develop and coordinate CRM content, messaging, and campaign calendars to support product launches, promotions, education, and brand initiatives across the CRM ecosystem including but not limited to emails, blogs, and PRAVANA Facebook Forum
- Partner with Brand Marketing, Digital, Education, Creative, and Sales teams to ensure CRM programs align with broader marketing objectives
- Write, review, and optimize professional hairdresser and end consumer-facing communications that reflect the PRAVANA and Zotos Professional brand voice
- Monitor campaign performance and leverage insights to improve engagement, retention, and conversion
- Support customer journey development, automated flows, and loyalty or retention initiatives
- Serve as an advocate for the professional stylist community by incorporating hairdresser feedback, industry trends, and salon insights into CRM communications, including the PRAVANA Facebook forum
- Assist with database management, list hygiene, and CRM best practices
