Reporting to and supported by the Head of Performance Media, the Media Executive is responsible for management of digital accounts, ensuring diversification across the media channel mix with a focus on biddable/programmatic channels (Social/SEM/Display. The Media Executive is responsible for focussing on campaign-specific results and driving the Media Department’s commercial performance through client success.
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Our top priority is finding the best candidate for the job, and if you are interested in the position, we would encourage you to apply, even if you don’t believe you meet every one of the qualifications below.
Duties & Responsibilities
- Hands on experience of managing performance marketing campaigns.
- You’re a team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.
- Ensure all campaigns have consistent set up, best practice is followed (eg: for FB, Bing, Google etc), approach is aligned to objectives and delivery is best in class.
- Knowledge of Google AdWords, Facebook / LinkedIn key capabilities and an understanding of media buying on these platforms.
- Measure: Campaigns are profitable, performance is agreed to KPIs.
- Ability to explain Programmatic Media and its use and execution to purchase media space.
Skills & Expectations
- Relevant recent experience with proven understanding of the digital space.
- Demonstratable ability in cross-channel platforms (Adwords, Facebook Business Manager, LinkedIn for Business and DSP’s).
- Ability to ascertain the difference between an insight and a data point.
- Adequate ability to analyse data and results to optimise and improve campaign performance
- Motivated to collaborate humbly, as part of a multidisciplinary, international team
- A self-fueled restlessness to improve based on feedback, learn new techniques from the market, and adopt and roll out new ideas
- Budget Management
- An interest and willingness to try new platforms, learn and execute campaigns on new platforms.
- Ability to demonstrate thought-leading and confidence in tackling issues with gusto.
Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. If you require any accommodations during the application process, please reach out to us at recruiting@radancy.com , and we will work with you to meet your needs.