Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the United States.
We are seeking qualified candidates for the role of Group Marketing Manager, Email Performance & Operations. The charter of this role is to drive member and customer growth and engagement through consistent and effective email experiences globally across the LinkedIn Talent Solutions team. The Group Manager will provide email strategy and drive operational excellence leading a team of email performance marketers and agency personnel. Though this person will not be architecting programs or campaigns, they should be comfortable with how data and systems are used to launch effective marketing campaigns and when to make prioritization or resourcing trade-offs.
The ideal candidate will be a strong leader in people management, stakeholder management, and email marketing. This person will also be a member of the Email, Performance & Operations leadership team, helping influence overall team culture and driving impact by collaborating across EPO and GPO (Growth, Performance & Operations). We are looking for individuals who have a strong background of proven execution and being able to quickly deliver results with minimal supervision.
Responsibilities:
- Lead the Email Performance & Operations (EPO) team dedicated to LinkedIn Talent Solutions with compassion and coaching for the transformation of self, and company
- Contribute to the leadership team for the wider EPO team, helping craft and execute on the team mission
- Manage a team of 3+ digital marketers, providing inspirational leadership and investing in each member's professional growth
- Create a vision for the team, inspiring individual contributors, and creating a positive working environment and operating model that maximizes output from the team's efforts
- Contributes to and owns performance targets across LTS teams and manages team performance to achieve targets and improve channel engagement
- Proactively identify opportunities to streamline operations through automation, improve processes and deliver effective management and partnership with agencies
- Deliver marketing growth and scale audience reach through the email channel
- Deepen customer value through innovative email experiences
- Ensure quality email production through ownership of onshore and offshore agency resourcing
- Build and maintain a relationships with key stakeholders and business leaders across LinkedIn
- Partner with cross-functional teams to define the initiatives, processes, and resources needed for marketing to succeed
- Champion and provide visibility for the team into strategies, priorities and key initiatives for partner teams
Qualifications
Basic Qualifications:
- 7+ years of experience in marketing operations, marketing technology, growth marketing or a related field
- Previous management and/or people leadership experience, or equivalent experience
- BA/BS Degree in Marketing or a related field or equivalent working experience
Preferred Qualifications:
- Experience designing and developing email marketing campaigns that meet business objectives, including but not limited to revenue generation
- Experience working in SaaS businesses, with B2B and B2C business models
- Familiarity with marketing automation platforms or programs
- Strong leadership skills and creative thinking to develop innovative solutions for top business challenges
- Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
- Ability to inspire, manage, and lead cross-functional teams
- Experience working cross-functionally with ops, data science, engineering and marketing teams
- Ability to identify & influence process improvements
- Vendor and professional service agency management experience
- Deep knowledge and passion for email marketing
- Strong performance record in managing successful marketing programs, ideally across the email channel
- Experience in coordinating email marketing efforts with other channels (such as paid media, owned media and web)
Suggested Skills:
- Project Management
- Stakeholder Management
- Cross-functional collaboration
- Leadership
- Influencing for Impact
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice