This role is based remotely but if you live within a 50-mile radius of [Warren, MI, Austin, TX, or Mountain View, CA facilities], you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
Overview
The Head of Search Strategy and Activation will develop the future vision and strategy for General Motors’ Paid and Organic Search (SEO) approach. This role will be responsible for managing a team of search experts across core GM vehicle brands (Chevrolet, GMC, Buick, and Cadillac) as well as non-vehicle brands (e.g., OnStar). The selected candidate will lead this team in the development of paid search strategy, budgeting, reporting, optimization, ad copy build, linking strategies, vendor selection, platform operations, definition of consistent processes, and identification of innovation opportunities. They will also be expected to drive thought leadership and vision for GM’s SEO strategy. This will be a highly collaborative role, working closely with GM’s martech team and agency partners to level up GM’s SEO approach across the enterprise. The candidate will for the ongoing management and performance of the search team including presentations of results, recommended coordination across brands and tiers (i.e., national, regional, local), and recommended structure of team. This candidate will have deep experience with the major media players in this space and a passion for continuous innovation and improvement. This is a great opportunity for a strong leader with deep experience in all forms of search to help build iconic brands while getting more consumers interested in our products!
