This role is based remotely but if you live within a 50-mile radius of [Warren, MI, Austin, TX, or Mountain View, CA facilities], you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
Overview
The Cross-Channel Video and Direct Media Strategy manager will play a critical role in maximizing General Motors’ overall video media investment. The ideal candidate will have a strong background in planning and buying both linear and digital video, understanding how to maximize GM’s video investment across tiers (national, regional, local) and our portfolio of brands to ensure we optimize how we reach consumers that are likely to buy one of our vehicles. The ideal candidate will have a strong background across all facets in media, having experience working with media publishers to build the ideal plan. The selected candidate will also lead GM’s channel strategy for all direct bought media, finding new and innovative ways to leverage channels like print, Out of Home and our important endemic media partners. This is a great opportunity for a creative and strategic self-starter to use their media chops to find new ways for GM to go to market, helping build iconic brands while getting more consumers interested in our products!
Major Duties and Responsibilities
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Strategy lead for all direct-purchased media within GM – video, print, OOH, digital direct/endemic, new and emerging channels
