US Brand Media Manager

General Motors • Full-time • United States • 2w ago

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, Michigan Tech Center three times per week, at minimum.

This job may be eligible for relocation benefits.

Overview
As a US Brand Media Manager for one of General Motors’ four vehicle brands, or leading our corporate brand media, you will direct a team that will developing and maintaining the media strategy for your brand. You will be an integral member of a passionate, enthusiastic, dynamic, and highly engaged team. As a Brand Media Manager, you and your team will own and deliver a comprehensive and tightly aligned media plan across national, regional, and local tiers. You will be charged with driving innovation for your brand, pushing boundaries of established and new media channels to reach new and existing customers with relevant and timely messaging. You will work with many internal and external colleagues to deliver an effective media plan, delivering on all key KPIs. This is a tremendous opportunity for an experienced media pro to play a key role in the growth of GM’s iconic brands!

Open roles (4):

Chevrolet

Buick

GMC

Cadillac

Major Duties and Responsibilities

Lead a team overseeing the development of coordinated tiered national, DMA and dealer approach for their brand

Orchestrates cross-tier coordination and training across internal and external teams

Accountable for management of the total brand media budget, developing appropriate investments & mix across for the brand

Manage media agency relationships for the brand

Develop and foster strong relationships with internal and external teams to effectively align media across tiers

Establish regular touchpoints to review media plans with brand teams and senior leadership for approval

Work with retail team and agencies to create monthly go-to-market media plans aligned to broader media and marketing objectives

Work with Agency partners to plan and activate media across all relevant media channels

Collaborate with Integrated Analytics team and GM Research to deliver identified KPIs across all channels

In collaboration with the Global Media Services team, develop fresh insights to drive media innovation, enable smarter and more effective media strategy and buying decisions for the brand

Partner closely with peers (Brand Media Managers) to ensure best practices are shared, ways of working are consistent and media ideas move freely between the brands

Stay current on media trends and the shifting media landscape to enable smarter and more effective brand media planning and investment

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