Diverse Media Manager

General Motors • Full-time • United States • 1w ago

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.

Primary Function & Position Summary: The Manager of Diverse Media will play a key role in maintaining GM’s position as a global leader in the media and marketing landscape. This position will be expected to contribute to General Motors’ Modern Marketing approach including our commitment to diversity and inclusion in our media and marketing practices. This role will support both our brands and centralized diversity functions to advance our multicultural efforts in both diverse owned and dedicated media.

A successful candidate should have experience working with advertisers, agencies, publishers, and various broadcast and digital media vendors. In addition, it will be critical to have the ability to lead cross-functional, collaborative projects in data driven-environments. The candidates should display a strong ability interpret data and built strategy for to support the growing multicultural market.

Areas of Responsibilities:

Serve as subject matter expert for the organization across the media landscape (linear, digital, OTT and emerging formats)

Provide reporting and status on investment tracking and performance that supports diverse owned and targeted media investment

Liaison with Media agency to ensure core performance measures are achieved

Collaborate across projects with multiple internal and external teams such as GM Research, Analytics, Legal, Purchasing, Communications, etc.

Own and contribute to development of a diversity media road map that incorporates our commitment and resonance with our strategic audiences

Key diversity media support contact for Brand teams, agencies, media, and vendor needs

Identify and explore Emerging Media themes to enable future success and competitive advantages

Support the adoption of data-driven, people-based marketing across the diverse media landscape

Support core digital media operations activities and supplier development with key digital competencies

Work in partnership with industry leaders to build external partnerships (e.g. AIMM)

Coordinate and monitor industry and competitive best practices of the consumer journey

Proactively identify, manage and improve the diverse media experience across all media tiers and LMAs

Work cross functionally with key stakeholders within GM to maximize and implement DEI strategy

Lead the cross functional Diverse Culture Hub with Divisional Leads

Skills and Behaviors:

Strategic thinking, problem solving and written and oral presentation skills

Diversity and general market media relations and executive communications experience

Extensive agency management/partnership experience

Ability to build strong relationships

Desire to remain current in the media space through ongoing education and skill development

Ability to analyze and solve complex problems and ability to manage conflicting priorities

Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal