Work Arrangement
This role is based remotely but if you live within a 50-mile radius of (Atlanta, Austin, Detroit, Warren, Milford or Mountain View), you are expected to report to that location three times a week, at minimum.
The Role
The Test & Learn Program Strategy, Marketing Applied Science, is responsible for the coordination, standardization, and adoption of Test & Learn initiatives across marketing, while capturing best practices and ensuring program governance and framework scalability. This individual will engage with cross-functional teams (direct/indirect teams), to coordinate and lead key forums, and approvals, and track campaigns from planning thru measurement, while ensuring clear communication and alignment between stakeholders, executives, and leadership.
The ideal candidate for the role has a track record and proven ability to lead change, collaborate, and influence across functions, effectively prioritize, and thrive in a fast-paced environment is ideal. Our team is focused on delivering future-focused, consumer-centric, personalized solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.
What You'll Do
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Support development, prioritization and tracking of Marketing Test & Learn learning agendas, supportive of brand/enterprise priorities and goals
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Coordination and standardization of marketing Test & Learn roadmaps while facilitating testing backlog, across brands/business units.
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Collaborate cross-functionally to identify opportunities, design experiments, analyze results, and scale successful initiatives
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Lead key forums, ensuring support and collaboration across direct and indirect teams; cross-functional teams, vendor stakeholders.
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Support orchestration and rollout of communication strategy, key templates, resources, processes, and operations to continuously support the testing framework
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Capture and implement best practices and governance to drive a culture of experimentation
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Implement process improvements and facilitate communication across teams
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Influence adoption and able to collaborate across a wide range of constituents across functions and organizational levels
