JOB SUMMARY
The Manager of Performance Analytics is responsible for assisting with reporting and analysis of customer and product growth for the Residential and Small and Medium Business (SMB) segments, including: performance measurement by product and Sales Channel; performance measurement for major campaigns and initiatives; KPI tracking (e.g., penetration rates, churn/survival rates, tier mix and sell-in, average revenue per customer), monitoring customer and product growth in competitor overlap areas. The Manager will leverage Charter’s MicroStrategy-based BI environment and best-in-class data mining and data visualization tools to surveil performance across all geographies and segments within Charter’s diverse operating footprint. The Sr. Manager will report to the Senior Director of Performance Analytics.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.
Deliver reporting and analysis of customer and product performance metrics for the Residential and Small and Medium Business (SMB) segments.
Measure performance of Sales Channels, including the tracking of KPIs related to channel effectiveness and quality (e.g., productivity/close rates, churn/survival rates, tier mix and sell-in, average revenue per customer).
Contribute to development and maintenance of reporting and analysis capabilities to monitor customer and product growth performance, by business segment, market, and competitive areas.
Measure and track performance tracking of large, multi-channel marketing campaigns, such as back-to-school, holiday campaigns, etc., uses sophisticated analytic approaches and techniques to estimate sales yield.
Assist in preparing custom reporting and presentations to communicate results of customer data analysis.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Strong knowledge of marketing and sales channel principles, techniques, and processes
Hands-on experience developing and distributing reporting of business performance on a regular cycle
Strong aptitude for analysis of business trends and performance measurement
Strong communication skills, including experience presenting complex data and intelligence in a concise and easy to understand fashion
MS Office skills, including PowerPoint, Excel and Word- with high level of proficiency in Excel
Ability to manage large, complex projects
Strong organizational skills and attention to detail
Ability to succeed in a fast-paced dynamic environment with limited oversight
Proficiency with Think Cell and Tableau
Required Education
Bachelor degree from accredited four year college with major in Marketing, Management, Finance, Statistics or Economics
Required Related Work Experience and Number of Years
Business experience working within a Marketing, Sales, Business Intelligence or Strategic Planning function of a large organization with an established reputation for measuring business performance (e.g., telecom, media, financial services, publishing, retail, consulting, etc.) - 6-8
PREFERRED QUALIFICATIONS
- High level of expertise writing complex SQL queries to extract and transform data
- Experience with Tableau or similar data visualization tools
- Working knowledge of data transformation tools (e.g., Alteryx/Dataiku)
- Experience using Business Intelligence reporting tools (e.g., MicroStrategy)
- Telecom work experience
- Ability to write complex stored procedures and be proficient in query tuning and optimization
- Working knowledge of Microsoft BI (Power Pivot, Power Query, DAX)
Preferred Education
MBA
Preferred Related Work Experience and Number of Years
Management or leadership experience - 2+
WORKING CONDITIONS
Office environment
Occasional travel
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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