What does a successful Senior Product Marketing Manager do at Fiserv?
You will be responsible for a suite of products and solutions aligned to key capabilities. You will collaborate with product management, sales and marketing experts to develop and execute marketing strategies that drive the awareness, adoption and advocacy for specific solutions within a larger Fiserv portfolio. You will work closely with cross-functional teams, including product development and management, sales and relationship managers, marketing, brand, creative, digital and media, etc. to ensure the product's successful launch, promotion, and ongoing performance in the market.
What you will do:
Cross-Functional Collaboration: Collaborate with product development/management teams to ensure alignment between product features and client needs. Work closely with the sales team to understand objectives and report on how product marketing is driving awareness and pipeline activities.
Market Research: Conduct market research to understand client needs, market trends, and the competitive landscape. Use this information to inform GTM strategies, messaging and positioning.
Go-to-Market (GTM) Execution: Develop and execute comprehensive GTM strategies that include product launch plans, sales enablement materials, and marketing campaigns.
Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that resonates with the target audience.
Content Creation: Develop marketing collateral, website content, and other materials that effectively communicate products and solutions value propositions.
Sales Enablement: Work cross-functionally to provide sales teams with the necessary tools and resources to effectively sell the product, including training, sales presentations, and competitive analysis.
Campaign Management: Plan and execute marketing campaigns across various channels, such as digital marketing, content marketing, social media, email marketing, and events.
Performance Measurement: Monitor and analyze the performance of marketing campaigns and product adoption. Use data and feedback to optimize strategies and tactics.
Event Strategy: Work with sales and product teams to develop an event and trade show strategy; coordinate with internal and external Events teams to execute logistics.
What you will need to have:
Bachelor's degree in marketing, business, or a related field
At least 7+ years of Product Marketing experience, preferably in a similar industry or product category – specifically fintech, credit/debit solutions, card processing networks, card loyalty and card risk
Experience with positioning, value propositions, pricing and packaging, cross functional collaboration (sales, finance, etc.), and has deployed a full go to market
Experience interpreting market data and make data-driven decisions
Proficiency in marketing tools and software
What will be great to have:
Experience with product launch strategies
Familiarity with digital marketing and online advertising platforms
Understanding of product development processes
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