About this role:Wells Fargo is seeking a
Lead Marketing Consultant on the
Search Engine Optimization Center of Excellence team as part
Enterprise Marketing Services. Learn more about the career areas and lines of business at wellsfargojobs.com .
This role resides in the Marketing Channel Strategy group which provides marketing services to all businesses at Wells Fargo. The SEO team is responsible for delivering innovative insights and strategies to attract and convert traffic from search engines, in alignment with business objectives. This team performs consumer and competitive research, utilizes common industry-leading SEO tools, and partners with paid media, marketing, and business partners to create SEO strategies for 50+ web sites across the enterprise.
The SEO Lead will be responsible for performing research, creating search engine optimizations that will attract traffic to compelling experiences, measuring performance, and creating insights. This role will be aligned to specific lines of businesses.
In this role, you will:- Understand business/marketing goals and create search engine optimization strategies that are aligned to the business goals such as attracting & converting searchers into buyers/users, increasing our brand awareness, etc.
- Utilize SEO tools, data and analytics, customer research and leverage SEO best practices extensively to create insights and data driven strategies and recommendations.
- Perform keyword research, search behavior analysis, technical audits, competitive analysis, and content gap analysis.
- Provide technical support including identifying crawl issues on site, structured data, social markup, sitemaps, etc.
- Create on-page, off-page and site wide strategies/recommendations including meta data, site speed optimization, content strategy, information architecture, and more.
- Create and maintain a roadmap of ongoing SEO opportunities/strategies for the business/marketing and track/measure implementation progress.
- Measure business impacts of SEO implementations and identify post-implementation areas of optimization and actionable insights, partnering with analytics team and SEO agency.
- Partner and collaborate with scrum teams, experience design, In-House Marketing Agency, external vendors, technology, and other key partners to influence implementation of SEO strategies.
- Provide technical SEO requirements to digital, platform, vendor and business partners and ensure pages and experiences are built optimal for both content and code.
- Partner with paid media teams to identify SEO/Paid search opportunities and present to line of business (LOB) partners; provide performance insights.
- Support efforts on the SEO Center of Excellence roadmap including building processes, risk management efforts and SEO site wide capabilities across the organization.
- Educate internal/external stakeholders on SEO best practices and advocate for development of site content & code that will maximize SEO value.
- Build business cases that quantify revenue opportunities and socialize with leadership in support of growing the business.
- Produce executive-level analysis/presentations for senior leaders that are compelling, concise, and easy to understand.
- Strategically engage with, and present to all levels of leadership across the company, serving as an expert advisor on SEO data and analytics.
Required Qualifications:- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:- 5+ years experience, preferred, creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics 4 Reporting, etc.
- Exceptional ability to translate search engine, marketplace, competitor and consumer insights and create SEO strategies that will deliver against business goals.
- Expert technical SEO knowledge and ability to advise developers/coders, platform product owners, etc.
- Exposure to paid search and an understanding of the dynamics of paid and organic performance and impact
- Exceptional ability to create professional level slides/presentations with easy-to-understand KPIs and compelling story lines.
- Expert knowledge of the most up-to-date SEO industry standards and best practices and emerging concepts and approaches including the use of technology (digital, social media, etc.) and their impact on SEO
- Experience with financial services firm or varied, large/complex industry experience ideal.
- Ability to think strategically with outstanding problem solving and analytical skills.
- Ability to thrive, manage and successfully execute several major initiatives/deliverables simultaneously and prioritize effectively in an environment which has a continual sense of urgency.
- Exceptional verbal, written, interpersonal and presentations skills and ability to advocate and defend points of view to multiple levels and stakeholders of the organization (including senior leaders) in a manner that persuades, educates, and inspires action.
- Advanced Microsoft Office skills with extremely high skill level in Power Point and Excel
Job Expectations:- This position offers a hybrid work schedule
- Ability to travel up to 10% of the time.
- This position is not eligible for Visa sponsorship.
Posting Locations: - 401 S Tryon St - Charlotte, NC 28202
- 150 E 42nd St - New York City, NY 10017
- 2700 S Price Rd - Chandler, AZ 85286-7804
*Salary will vary based on work location.
New York City - Pay Range: $115,900 - 206,100 annually
Charlotte, Chandler- Pay Range: $96,600 - 171,800 annually
Actual salary is determined by location, experience and qualifications of the job.
Required location(s) listed above. Relocation assistance is not available for this position.
Pay RangeReflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $206,100.00
Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:15 Nov 2024
* Job posting may come down early due to volume of applicants. We Value DiversityAt Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with DisabilitiesTo request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol PolicyWells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
