Company Description
Universal Pictures were the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world’s most memorable feature films. It is the home of the epic Jurassic World franchise, the beloved Minions, the unstoppable Fast & Furious franchise, and Dreamworks animation, as well as a rich portfolio of classic films such as E.T., JAWS and Dracula.
UP&E globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, UP&E's core businesses include Co nsumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Uni versal Pictures, Illumination and DreamWorks Animation. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation. At UP&E APAC, we are proud of our unique culture.
We are inclusive, curious and creative; channeling a growth mindset in order to drive the commercial and develop our people. To achieve this culture, we live by our 3 values:
- Being Human Matters to Us
- Together We Can Achieve Anything
- We Always Keep Growing
Job Description
You will be responsible for two distinct job responsibilities Retail Marketing and brand pitching. You will be responsible for developing and executing retail marketing plans across ANZ with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content. Developing short and long-term retail channel strategies driving annual growth to build a sustainable business that achieves annual revenue targets. You will pitch local franchise marketing plans that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities. The role will be responsible for delivering consumer and retail, balancing the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.
Retail Marketing, planning and execution:
- Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to create programs that drive product placement and sell through for a designated retail partners
- Develop long range Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc.
- Developing short and long-term (+18 months) retail channel strategies driving annual growth
- Proactively identifying new retail accounts to pitch and secure
- Proactively conceptualise and develop cross promotions with other Universal divisions
- Sharing of best practice with ANZ SEAI teams to ensure creative is consistent and on brand and materials can be shared broadly across APAC and globally
- Remain competitively aware of competitors’ retail programs & share best practices/results
- Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
- Managing the retail marketing budget for designated retail partners
- Approve all retail marketing submissions for designated retailers
- Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
- Regular attendance of trade shows and social industry functions where applicable – e.g Australian Toy, Hobby and Licensing Fair. Brand Marketing:
- Create and pitch to key licensee and designated retailers through engaging brand and retail presentations
- Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
- Support the team with the coordination of all events in region (summits, KPM’s, trade shows)
- Support the team with any franchise marketing programs across ANZ • Support where needed all key selling and brand events (partner summits, immersion sessions, top to tops)
- Partner with global marketing and retail marketing teams to secure required presentations
- Ideate and develop compelling franchise campaigns with focused retail activation plans
Qualifications
- Strong marketing experience
- Extensive experience with retail/trade marketing, promotions or packaged goods experience with significant experience creating large scale programs
- Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods and consumer products
- Relationship builder
- Excellent communication & presentation skills
- Strong sales and negotiation skills
- Able to work in a matrix organization
- A brand builder and commercial thinker
- Proven track record of hitting targets and delivering growth
About You
- Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
- Influential - Proven ability pitching and negotiating skills with the ability to close deals
- Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive
- Resilient – not afraid to fail, getting back up and keep putting in the effort
- Global & holistic thinker – understand the wider context
- Passionate – energetic, engaged, positive and desiring to make a difference
- , agile & flexible – able to pivot quickly, adapt strategies and deal with change
- Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders
- Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond efficiently
- Sociable – actively develops relationships, making time to get to know people. Easy-going and fun
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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