This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
Job Summary:
The Agency Relations Assistant Manager will be responsible for overseeing the day-to-day operations of the agency while fostering strong relationships with Brand teams and other stakeholders. This role requires a strategic thinker with excellent communication skills and a passion for delivering exceptional support and guidance to the teams.
Key Responsibilities:
- Operational Management:
- Oversee daily operations to ensure efficiency and effectiveness.
- Develop and implement operational policies and procedures.
- Monitor performance metrics and optimize processes to improve efficiency.
- Guide and provide agency solutions for the brand teams, business units and their marketing needs.
- Monitor and adjust scopes quarterly to meet the brand business needs and agency resource management.
- Partner with GM Purchasing to manage agency, partnership, and creative production contracts.
- Partner with budget management to align scopes with agency fees while optimizing marketing budget framework.
- Relationship Management:
- Build and maintain strong relationships with brand teams and agencies, understanding their needs and objectives.
- Serve as the primary point of contact for brand teams and agencies, addressing inquiries and resolving issues.
- Conduct regular check-ins and gather feedback to enhance team satisfaction.
- Integrate with GM Purchasing to develop contracts and agency compensation models that drive effective solutions and produce resource efficiencies.
- Hold on-going dialogue with agency partners to understand the pulse of their business.
- Work closely with the Brand Campaign Leads and the Advertising Managers.
- Production Management
- Oversee the end-to-end production process managing the tier 2 bid process and operations.
- Learn and utilize the tools GM uses to help us benchmark our business to find efficiencies (Prodigy, Ariba, Production estimates, XR reports).
- Become an expert on the tools and processes to manage consistency of production across General Motors.
- Team Collaboration:
- Collaborate with cross-functional teams to ensure alignment on agency projects and initiatives.
- Provide guidance and support to team members, fostering a positive and productive work environment.
- Assist in training and onboarding new staff.
- Reporting and Analysis:
- Prepare reports on operational performance and marketing excellence metrics.
- Analyze data to identify efficiencies and opportunities for improvement.
- Present findings and recommendations to senior management for improvement and savings.
- Strategic Planning:
- Contribute to the development of strategic plans to enhance agency growth and brand efficiency.
- Schedule and manage Quarterly Business Reviews with brands and agencies.
