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The Senior Director, Global Strategic Marketing will develop and implement the marketing strategy for the BWI business unit worldwide. This role is focused on driving both short-term and long-term growth by overseeing key strategic initiatives and fostering cross-functional collaboration.
In this role, you will lead a dynamic team, fostering a culture of excellence and collaboration. Your strategic vision and ability to navigate complex markets will be essential in guiding the business unit towards achieving its long-term objectives. By leveraging your expertise in marketing and your deep understanding of the cardiovascular industry, you will influence key business decisions and drive impactful initiatives that enhance our global market presence.
Key Responsibilities
- Develop and execute business and portfolio strategies for the BWI business on a global scale.
- Create and implement a 5-year strategic plan, including R&D innovation and strategic acquisitions.
- Drive the delivery of global product portfolio marketing plans, including value propositions, positioning, and segmentation.
- Collaborate with Global Education, R&D, Program Management, Regional Marketing (US and OUS), Clinical, and New Business Development for strategic plan formulation and execution.
- Shape product development scenarios and drive optimal lifecycle management.
- Manage and expand the product portfolio to meet market demands and business objectives.
- Conduct market research and analyze competitors to develop competitive strategies for new and existing products.
- Work with the business intelligence group to gather market intelligence and competitive information related to the product portfolio.
- Launch new products and execute multi-channel marketing initiatives to drive market growth.
- Inspire a "market-focused" culture through the creation of global and regional launch and marketing plans.
- Ensure clear value propositions in both global and regional marketing plans for all products.
- Provide leadership and vision for brands in development, leveraging opportunities with regional partners, customers, Johnson & Johnson brands, and alliances.
- Oversee clinical claims development and evidence generation strategy for products.
- Partner with the global commercial team to deliver on business plans and execute global strategies across regions.
- Formulate pipeline recommendations and priorities, supporting all business development opportunities.
- Ensure compliance with all Federal, State, local, and Company regulations, policies, and procedures.
- Foster a culture of Health, Safety, and Environmental practices within the team.
- Motivate, inspire, and influence others to achieve results while fostering innovation and inclusion.
