Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Position Summary
CVS Health continues to experience tremendous growth! The CVS Front Store Offer Strategy team incentivizes customers to consistently choose CVS as their go-to health and wellness retailer by delivering value and a highly relevant and rewarding personalized coupon experience. The team leverages strategic, personalized incentivization and tailored customer growth strategies to drive customer loyalty and inspire shopping.
We currently have an important opportunity for a Manager of Customer Strategy, FS Offer Team. The Manager of Customer Strategy, FS Offer Team will demonstrate intrinsic curiosity about the CVS coupon experience and be a subject matter expert when it comes to understanding both the coupon marketplace and the customer dynamics driving couponing. In this role, you will contribute to developing holistic, customer-centric incentivization strategies that inspire customers to consistently choose CVS as their health and wellness retailer of choice. In this role, you will operate in an ambiguous, innovative environment and, as such, the ability to learn quickly and think critically in white space will be critical to success.
You will accomplish this by:
- Perform deep customer & market analyses to identify customer segments, attributes, and behavior patterns to find opportunity to improve coupon experience and profitability.
- Drive specific business insights and provide recommendations to achieve coupon team aims.
You will touch and work with many teams, including Analytics & Behavioral Change, Retail Analytics, Loyalty Programs, Pricing & Promo, Consumer Insights and Retail Marketing. Manager of Customer Strategy, FS Offer Team will report to the Director of Front Store Offer Strategy.
CVS Health continues to experience tremendous growth! The CVS Front Store Offer Strategy team incentivizes customers to consistently choose CVS as their go-to health and wellness retailer by delivering value and a highly relevant and rewarding personalized coupon experience. The team leverages strategic, personalized incentivization and tailored customer growth strategies to drive customer loyalty and inspire shopping.
We currently have an important opportunity for a Manager of Customer Strategy, FS Offer Team. The Manager of Customer Strategy, FS Offer Team will demonstrate intrinsic curiosity about the CVS coupon experience and be a subject matter expert when it comes to understanding both the coupon marketplace and the customer dynamics driving couponing. In this role, you will contribute to developing holistic, customer-centric incentivization strategies that inspire customers to consistently choose CVS as their health and wellness retailer of choice. In this role, you will operate in an ambiguous, innovative environment and, as such, the ability to learn quickly and think critically in white space will be critical to success.
You will accomplish this by:
- Perform deep customer & market analyses to identify customer segments, attributes, and behavior patterns to find opportunity to improve coupon experience and profitability.
- Drive specific business insights and provide recommendations to achieve coupon team aims.
You will touch and work with many teams, including Analytics & Behavioral Change, Retail Analytics, Loyalty Programs, Pricing & Promo, Consumer Insights and Retail Marketing. Manager of Customer Strategy, FS Offer Team will report to the Director of Front Store Offer Strategy.
Your Typical Day Here Could Include:
- Collaborating with colleagues on analysis structure: Work with coupon team colleagues identifying relevant and impactful hypotheses about our customers. Supporting the development of robust business cases to support and prioritize new concepts/opportunities. Framing and coding a structured analysis.
- Presenting key insights on underlying customer behavior: Presenting to leadership, often in partnership with tangential colleagues, on new insights into customer purchase and couponing behavior with quantitative and qualitative backing
Required Qualifications- Analytical and problem-solving skills
- Ability to learn quickly and think critically in white space while operating in an innovative environment.
- Mastery of Microsoft Excel and PowerPoint
- 3+ years of experience in marketing, analytics, business management, category management or a related field
- The ability to communicate effectively and succinctly with a diverse range of stakeholders, both verbally and on paper, and with all levels of an organization
Preferred Qualifications
The successful candidate will be an out-of-the-box thinker who is intellectually curious with a demonstrated interest in learning. This person will need to be a self-motivated and self-directed leader, taking business questions or problems and independently structuring analytical approaches to addressing. This person must be able to easily function in a fast paced, performance-driven environment. He/she/they must be accustomed to working on multiple tasks in parallel. This professional must demonstrate strong leadership skills, and the ability to gain credibility with team members and senior management.
The successful candidate will have the ability to identify and define business problems and issues and independently develop strategic, analytical, and financial frameworks to conduct analysis. This candidate will communicate effectively and succinctly, verbally and on paper, and with all levels of an organization.
Additionally:
- Retail / CPG experience and / or experience with large customer data sets
- Outstanding strategic thinking and analytical skills. Demonstrated ability to frame and evaluate business questions and hypotheses and synthesize facts and insights into concrete, actionable insights.
- 2+ Years of strategy consulting experience from a top tier firm preferred
- Ability to use data & analytics to uncover root causes and drive decision-making through insights (SQL, Snowflake, Teradata experience preferred)
- A passion for a data driven understanding of customer behavior and uncovering opportunities for action. Knowledge of analytical approaches as well as clear demonstrated customer analytics and growth opportunity identification is critical.
- Communicate in an open and honest way that quickly builds trust and respect
- Be highly motivated and possess vision, enthusiasm, and an entrepreneurial spirit
Education
Bachelor's degree required (preferred fields of study – STEM, Business, Marketing). MBA Candidates Preferred
Pay Range
The typical pay range for this role is:
$66,330.00 - $145,860.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit Benefits | CVS Health
We anticipate the application window for this opening will close on: 11/29/2024
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
