Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. FreeWheel, our advertising technology arm, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Effectv, our audience delivery company, helps advertisers reach their target audiences across linear TV, streaming, and video on demand. A global division of Comcast, we have offices in nine countries and can insert advertisements around the world.
Job Summary
As the GTM Strategist, you will play a pivotal role in creating, refining, and executing go-to-market strategies that support UA’s revenue channels, ensuring alignment across sales, marketing, product, and customer success teams. With a deep understanding of our products and customer needs, you’ll work to maximize revenue opportunities and support cross-functional teams in executing cohesive market strategies.
Job Description
Core Responsibilities
- Develop and implement go-to-market strategies that support multiple revenue channels, including sales, partnerships, and enablement.
- Collaborate with Product, Sales, Marketing, and Customer Success teams to align on GTM plans for new products, features, and enhancements.
- Help design and lead launch strategies that resonate with target audiences and drive adoption.
- Measure the success of GTM initiatives through KPIs and adjust strategies based on data-driven insights.
- Support cross-functional teams by providing resources needed for their sales pitches and customers.
- Monitor industry trends and customer feedback to refine GTM strategies for existing and new offerings.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Market Strategy; Go-to-Market Strategies; Cross-Functional Teamwork
Salary:
Primary Location Pay Range: $97,918.91 - $146,878.37
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
