This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.
The Product Strategy Assistant Manager provides support in overseeing the lifecycle management of OnStar Digital Services, including the development and execution of marketing strategies through positioning, messaging, and various cross-functional marketing activities in support of business objectives. This role involves understanding the customer, competition, and segment dynamics, identifying market trends, and preparing for the next generation of products.
- Collaborate in developing and executing global product strategies and plans to achieve organizational goals.
- Support product development throughout its lifecycle, ensuring alignment with business objectives.
- Assist in championing consumer, product, and competitive insights through research and analysis.
- Contribute to integrated 4P marketing plans and go-to-market (GTM) strategies, including earned media, pricing and incentives, distribution, communications, and product packaging.
- Help develop target audience, product positioning, and key messages; support enterprise communication strategies.
- Assist in approving marketing content and messaging focused on consumer insights and segment trends (RFP, Research, USPs).
- Partner with product, engineering, and design teams for portfolio execution.
- Engage with sales teams to achieve business goals and interface with the dealer network.
- Assist in product information efforts.
- Contribute to strategic product lifecycle plans, including developing and executing positioning, product launches, go-to-market plans, and initiatives to optimize sales.
- Understand the customer, competition, and segment dynamics, identifying market trends and appropriate packaging for next-generation products.
- Support product launches for current and future programs.
- Assist in product marketing initiatives to optimize product engagement and sales.
- Provide input on creative work in terms of scope, key messages, and customer target.
- Demonstrate a deep passion for the customer journey, a consumer-first mindset, and a comprehensive understanding of marketing channels to support the implementation of strategies and executions that effectively reach across many different mediums.
