About this role: Wells Fargo is seeking a
Digital Channel Strategist (Senior Lead Marketing Consultant) on our
Enterprise Marketing Services team.
Enterprise Marketing Services manages core elements of the marketing ecosystem for the enterprise, including marketing channel strategy, governance, and optimization; marketing process execution and simplification; and key marketing technology platforms. In partnership with our customer data and analytics teams, the Enterprise Marketing Services teams enable the LOB Marketing teams to deliver their objectives through our owned channels (Public site, Mobile App, etc.)
The Digital Channel Strategist will be extremely savvy at analyzing digital channel strategies at an enterprise level that increase value generation through channels as a result of capabilities enhancement, optimization efforts to increase efficiency and efficacy of marketing campaigns running on Wells Fargo's Owned Digital Channels. A high level of consulting and advisory will be required to influence key stakeholders among senior-executive audiences.
Learn more about the career areas and lines of business at wellsfargojobs.com.
In this role, you will: - Institutionalize and evolve measurement frameworks and solutions to assess performance of digital channel across the business.
- Partner with Marketing, Technology, Data teams and partner teams to develop a robust and reliable data foundation with channel and campaign context and use that to provide meaningful business insights to grow the marketing channels profitability.
- Act as a subject matter expert and stay curious on evolving marketing measurement and analytics landscape and drive innovative in advanced insights development.
- Act as an advisor to senior leadership and marketing partners to develop or influence objectives, plans, resources, and long-term goals for highly complex marketing needs that can be resolved through utilizing data-driven advanced analytical and statistical techniques.
- Communicate actionable insights and recommendations using data in a digestible format to a non-technical audience of varying levels, including leadership, across the company.
- Oversee cross-LOB campaign monitoring and forecasting through historical and scenario analysis.
- Measure impacts of new platforms and experiences on customer and business outcomes and identify areas of optimization.
Required Qualifications: - 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications: - Experience in financial services, especially banking.
- 4+ years of experience in marketing channel measurement and optimization leveraging analytics and data insights
- Highly analytical and understands concepts related to predictive modeling, AI, data science, analytics, simulation, and forecasting to help drive strategic decisions
- Excellent written and verbal communication skills and experience communicating insights and recommendations using data in a digestible format to a non-technical audience of varying levels, including leadership.
- Experience in personalization and journeys in multi-channel environments (online, mobile, email, brick-and-mortar)
- Demonstrated ability to deliver incremental business profit via marketing and to think critically about the next best opportunity.
- Persuasive storytelling skills - ability to synthesize multi-dimensional, complex, and interrelated concepts and effectively communicate actions and outcomes.
- Understanding of growth and loyalty marketing principles and marketing technology trends.
Job Expectations: - Willingness to work on-site at stated location on the job opening.
- This role offers a hybrid work schedule.
- Ability to travel up to 10% of the time.
- This position is not eligible for Visa sponsorship.
Posting locations:- Dallas, TX - with ability to work from Las Colinas location in 2025
Required location(s) listed above. Relocation assistance is not available for this position.
Posting End Date: 22 Nov 2024
*Job posting may come down early due to volume of applicants. We Value DiversityAt Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with DisabilitiesTo request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol PolicyWells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
