Job Summary:
Community Marketing Coordinator is responsible to support the sales enrollment strategy in collaboration with management to ensure all membership goals are successfully achieved. This position includes up to 50% travel in the field and working some evenings/weekends.
Essential Functions:
- Support community marketing and education team on CareSource’s Medicaid, Health Insurance Marketplace, MyCare and Medicare Advantage lines of business activities.
- Support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith-based organizations
- Assist with the development of sales presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State/Federal regulations
- Responsible for the ordering all promotional materials for delivery and managing the inventory.
- Assist with the development and delivery on educational staff presentations to targeted industries, hospitals, clinics, doctors' offices, public housing, faith-based organizations, community organizations and government agencies
- Answer telephone calls, provide information, direct calls, or take messages concerning matters related to the department.
- Anticipate and schedule/maintain calendar of appointments and meetings. Make necessary arrangements such as securing meeting rooms and preparation of agendas, lunches, equipment; this could also include conferences, off sites, team building, and market related events.
- Strictly adhere to all State and Federal Marketing regulations
- Perform all required training to successfully satisfy all State and Federal requirements
- Monitor competition by gathering current market information on benefits, services, trends, changes, strategies/tactics, new products, etc.
- Coordinate and secure travel arrangements for the executive and prepare itinerary, including but not limited to hotel, car, conference registration, etc.
- Cross trained in all lines of CareSource products and benefits
- Maintain an inventory of all sponsorship activities, schedule events accordingly and process payments.
- Manage budget of sponsorship and Promotional items spend
- Keep management informed by documenting detailed sales activity and records of all agency/organization contacts in the Customer Relationship Management tool (“CRM”) and weekly reports
- Effectively coordinate activities with Communications/Marketing, Inside Sales/Member Services, Health Partners, Life Services and Care Management counterparts to ensure achievement of desired results
- Assist in enrollment activity for Medicare Advantage product
- Regular travel to set up and participation in community events including weekends.
- Perform any other job duties as requested
Education and Experience:
- Associate degree in Marketing, Communications, Business Administration or related field, or equivalent years of relevant work experience, is preferred
- Minimum of two (2) years of experience in Sales, Marketing or Account Management or Community Outreach and/or Social Delivery is required
- Medicare, Medicaid and/or Commercial Health Insurance experience is preferred
Competencies, Knowledge and Skills:
- Proficient in Microsoft Suite, to include Word, PowerPoint and Excel
- Excellent computer skills and ability to effectively use CRM system
- Knowledge of managed care principles, marketing guidelines and market dynamics
- Maintain marketing regulatory knowledge for compliance to State and Federal regulatory insurance guidelines and requirements
- Proven self-starter: able to work independently and within a team environment to achieve sales goals
- Effective listening and critical thinking skills
- Strong problem-solving skills with attention to detail & excellent follow-up
- Excellent written and verbal communication skills
- Excellent presentation skills and negotiation skills in both small and large group settings
- Excellent organizational and time management skills
- Ability to develop, prioritize and accomplish goals
- Strong interpersonal skills and high level of professionalism
- Demonstrated strategic thinking and planning skills
- Excellent research and analytical skills
- Proven experience of selling new products to existing customers
- Excellent Time and territory management skills
- Ability to lift up to 50lbs on occasion
Licensure and Certification:
- Current, unrestricted Driver’s License in good standing is required Employment in this position is conditional pending successful clearance of a driver’s license record check. If the driver’s license record results are unacceptable, the offer will be withdrawn or, if you have started employment in this position, your employment in this position will be terminated
- To help protect our employees, members, and the communities we serve from acquiring communicable diseases, Influenza vaccination is a requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 – March 31) as a condition of continued employment. Employees hired during Influenza season will have thirty (30) days from their hire date to complete the required vaccination and have record of immunization verified.
- CareSource adheres to all federal, state, and local regulations. CareSource provides reasonable accommodations to qualified individuals with disabilities or medical conditions, sincerely held religious beliefs, or as required by state law to enable the employee to perform the essential functions of the position. Request for accommodations will be completed through an interactive review process.
Working Conditions:
- Mobile Worker: This is a mobile position, meaning that regular travel to different work locations is essential. Will be exposed to weather conditions typical of the location and may be required to stand and/or sit for long periods of time.
- May be required to travel greater than 50% of time to perform work duties. A valid driver’s license, car, and insurance are necessary for work related travel
- Required to use general office equipment, such as a telephone, photocopier, fax machine, and personal computer
- Flexible hours, including evenings and/or weekends as needed to serve the needs of our members and may refer members to other CareSource resources
Compensation Range:
$45,600.00 - $73,000.00
CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
Hourly
Organization Level Competencies
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.
