This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- three times per week, at minimum.
The Enterprise Lead Solutions Manager will work within the Vehicle Commerce Department under Digital Sales & Service organization. The Vehicle Commerce team is responsible for working in close collaboration with our regional field teams, direct to consumer teams, and our dealer partners to transform traditional retail sales tools and processes to improve the retail buying experience and lead conversion rates. Additionally, this department works cross-functionally within GM to improve the customer experience in both purely online as well as online to in-store, while adding e-commerce tools that allow customers to educate, shop, and buy on their terms.
Bringing a growth mindset, this position will lead front line efforts to create a best-in-class lead management strategy for both dealer and direct to consumer models (D2C). As customer habits continue to shift to a digital shopping and buying experience, it is critical GM establishes a leadership position in the vehicle commerce space for our brands, dealers and D2C partners. Working across the GM enterprise, this position will be key in defining the lead handling customer journey, creating Objectives and Key Results (OKR’s), working cross-functionally with internal and external business partners, and executing an effective go-to-market lead management strategy.
Highly strategic, the ideal candidate will require the skillset to effectively communicate identified opportunities and recommendations to GM’s internal stakeholders, dealers, and vendor partners. A deep understanding of B2B lead management best practices and CRM tools is required.
This position requires someone who is a self-starter, fast learner, and always thinks of the customer first. A progressive track record with a proven ability to lead change, collaborate and influence across all functions, effectively prioritize, and thrives in an ambiguous / fast-paced environment is a must. Additionally, this position needs to effectively communicate and build deep understanding of program value and impact across the enterprise to ensure buy-in and support of programs and initiatives into regular strategic priorities and innovation.
