Company Description
Universal Pictures were the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world’s most memorable feature films. It is the home of the epic Jurassic World franchise, the beloved Minions, the unstoppable Fast & Furious franchise, and Dreamworks animation, as well as a rich portfolio of classic films such as E.T., JAWS and Dracula.
Universal Products & Experiences (UP&E) globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, UP&E's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination and DreamWorks Animation. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation.
At UP&E EMEA, we are proud of our unique culture. We are inclusive, curious and creative; channeling a growth mindset in order to drive the commercial and develop our people. To achieve this culture, we live by our 3 values:
- Being Human Matters to Us
- Together We Can Achieve Anything
- We Always Keep Growing
Job Description
Key Responsibilities
Franchise Marketing:
- Execute territory specific franchise marketing activations to support UP&E while creating demand value and awareness
- Support cross-divisional symphony programs with other NBCUniversal business units
- Inspire licensees and retailers through engaging brand and retail presentations
- Attend punctually retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
- Manage mall activations and costume character appearances in markets
- Update all commercial tools (Pitch Franchise, Marketing Calendar, Factsheet, Monthly Newsletter…) to provide the most accurate updated decks to the UP&E team
Retail Marketing, Planning and Execution:
- Develop, maintain and drive relationships across marketing and buyers in conjunction with category teams to drive product placement and sell through
- Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc
- Proactively conceptualize and develop cross promotions with other Universal divisions
- Remain competitively aware of competitors’ retail programs & share best practices/results
- Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
- Approve all retail marketing submissions from licensees, agents or retailers under the Senior Manager supervision
- Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
- Accountable for day-to-day management of the Franchise and Retail Managers in France & Benelux
Qualifications
- A first Brand Marketing experience with a retail/trade marketing role, ideally within an Entertainment company
- Sensibility on retail business including retail marketing tactics, promotional partners and consumer products
- Relationship builder
- Good communication and presentation skills, capacity to create impactful decks
- Sales and negotiation skills
- Ability to thrive in a matrix organization
- Creative mind, brand builder and commercial thinker
- Proven track record of hitting targets and delivering growth within a competitive landscape
- Fluent in French as well as English, Dutch would be a plus
About You
- Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
- Influential - Proven ability pitching and negotiating skills with the ability to close deals
- Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive
- Resilient – not afraid to fail, getting back up and keep putting in the effort
- Confident being self – brings full personality and interests to work
- Light-hearted – a sense of humour, dealing patiently with frustrations
- Passionate – energetic, engaged, positive and desiring to make a difference
- Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change
- Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders
- Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond quickly and efficiently
- Sociable – actively develops relationships, making time to get to know people. Easy-going and fun
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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