JOB DESCRIPTION
You will be the driving force behind dynamic and powerful paid media campaigns that will position the line of business as a transformative leader in the category.
As a Paid Social-Card, Senior Associate on our Paid Media Team, you will spend each day defining and refining our Paid Social campaigns to meet the business needs of our Firm. You will demonstrate leadership and a deep understanding of media plan development, campaign building, optimizations, and reporting. You will leverage your experience of social platform capabilities to deliver strategic recommendations for each our businesses. You will have a passion for overseeing outcome based solutions and enthusiasm for innovation.
Job Responsibilities:
- Supervise the agency's full cycle of tactical campaign development. This includes media plan development, campaign building, tagging, optimizations and reporting
- Build campaigns within social platform ad managers and our social media buying tools
- Ensure campaign planning, buying, optimizations, and reporting meet quality assurance checkpoints
- Partner with analytics in monitoring campaign performance and ensure campaigns are meeting objectives. Create campaign insights and share optimization opportunities
- Oversee multiple campaigns for multiple businesses simultaneously, serving as the intermediary support between the business and the agency
- Support team operations such as investment and campaign trackers, billing needs, and ad-hoc support for enterprise projects
Required qualifications, capabilities and skills:
- 4+ years of paid media buying experience with a focus on social media
- Experience partnering with media agencies and technology vendors
- Experience buying in platform across Meta, Pinterest, Snapchat, LinkedIn and TikTok
- Expert in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats, bidding strategies, tagging and reporting
- Experience managing campaigns that optimize towards performance KPIs. (i.e. Return on Advertising Spend, Cost Per Acquisition, Cost Per Lead, etc.)
- Advanced skills in Excel, PowerPoint, as well as social media analytics (measurement, benchmarks, campaign reporting)
Preferred qualifications, capabilities and skills:
- Strong Interpersonal skills
- Being comfortable with ambiguity and developing and action plan base on available information
ABOUT US
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
